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BackPandora opens $150 million jewellery factory in Ho Chi Minh City
Pandora opens $150 million jewellery factory in Ho Chi Minh City
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SCMP Economy51 minutes agoBusiness1 min readChina

Pandora opens $150 million jewellery factory in Ho Chi Minh City

pandoraho chi minh cityvietnam

Quick Look

  • Danish jewellery maker Pandora opened a $150 million factory in Ho Chi Minh City, its largest manufacturing facility and first production site outside Thailand.
  • The plant, described as the world's largest fine jewellery crafting facility, will produce up to 60 million pieces annually as Pandora diversifies its manufacturing footprint and strengthens supply-chain resilience.

AI-generated summary

Why It Matters

Pandora had previously manufactured all its products in Thailand, where it operates three factories. The company sold 112 million pieces of jewellery in 2025.

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Danish jewellery maker Pandora opened a US$150 million factory in Ho Chi Minh City on Thursday, its largest manufacturing facility and its first production site outside Thailand as it bids to diversify its manufacturing footprint and bolster supply-chain resilience.

The company sold 112 million pieces of jewellery in 2025 and has until now manufactured all its products in Thailand, where it operates three factories.

The plant, which Pandora described as the world’s largest fine jewellery crafting facility, will be capable of producing up to 60 million pieces of jewellery annually.

What to Watch

AI outlook — possibilities, not facts

  • Pandora will gradually shift a significant portion of its jewellery production from Thailand to Vietnam over the next 2-3 years

    Likely · Within years

Open Questions

  • What percentage of Pandora's total production will shift to the new Vietnam facility?
  • How many jobs will the Ho Chi Minh City factory create?
  • What specific incentives did Vietnam offer to attract Pandora's investment?

Related Topics

pandora
OrganizationsPandora
PlacesHo Chi Minh CityThailand
Topicsho chi minh cityvietnamjewellerymanufacturingsupply chainthailand
This article was originally published by SCMP Economy.

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