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BackStarbucks launches the Mid-Autumn Festival Friends Sharing Day buy-one-get-one-free offer, and the Peanuts co-branded series and autumn limited coffee are on sale at the same time
Starbucks launches the Mid-Autumn Festival Friends Sharing Day buy-one-get-one-free offer, and the Peanuts co-branded series and autumn limited coffee are on sale at the same time
BREAKING
自由时报55 minutes agoBusiness2 min readChinaView original

Starbucks launches the Mid-Autumn Festival Friends Sharing Day buy-one-get-one-free offer, and the Peanuts co-branded series and autumn limited coffee are on sale at the same time

starbucksbuy one get one freeMid-Autumn Festival

Quick Look

  • Starbucks launched a one-day pop-up "Mid-Autumn Reunion and Friends Sharing Day" event on September 24, offering buy-one-get-one-free items.
  • It also launched the Peanuts™ co-branded series and the Nestlé Starbucks Home Coffee autumn limited series, including pumpkin pie flavor latte and hazelnut flavor coffee, allowing consumers to enjoy autumn coffee time at home or in stores.

AI-generated summary

Why It Matters

Starbucks has collaborated with Peanuts™ to launch a joint series, and launched a daily buy-one-get-one-free offer for sharing with friends in conjunction with the Mid-Autumn Festival. At the same time, Nestlé launched the autumn limited series of Starbucks Home Coffee to meet the needs of consumers to enjoy coffee at home.

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Starbucks’ latest offer is here! Starbucks is launching a "Mid-Autumn Festival Reunion and Friends Sharing Day" event today (24th), with buy one get one free on all items! The Peanuts™ + Starbucks® co-branded series is on sale at the same time, allowing Snoopy and his friends to accompany you to welcome the autumn time. In addition, Nestlé has joined hands with STARBUCKS® COFFEE AT HOME to launch the "Starbucks Home Coffee - Autumn Limited Series", including the popular European and American autumn flavor "Starbucks® Pumpkin Pie Flavored Latte" and the classic autumn and winter hazelnut flavor series. Whether you taste it alone or share it with family and friends, you can easily enjoy warm coffee time at home.

Starbucks once again joins hands with the global classic brand Peanuts™ to coincide with the 60th anniversary of the classic animated special "It’s the Great Pumpkin, Charlie Brown™". Inspired by the nostalgia of autumn and gathering with friends, familiar characters such as Snoopy™, Woodstock™, Charlie Brown™, Lucy™, as well as seasonal elements such as pumpkins and autumn leaves are integrated into limited cups and daily necessities. The most representative collection focus this time is "PEANUTS" TOGO Glass Cold Water Cup", letting Snoopy™ wear a pumpkin-colored hat and green scarf full of autumn flavor, and adding interesting details with Woodstock™ straw decoration. The series simultaneously launched a number of autumn limited cups, including the "PEANUTS Stainless Steel TOGO Cold Water Cup" with the theme of Lucy™ and Snoopy™ sharing coffee time, the "PEANUTS Stainless Steel Cup" inspired by the classic animation special episode, a fusion of Snoopy™, The Great Pumpkin™ and the "PEANUTS TOGO cold water cup" with autumn images, let Snoopy™ and Peanuts™ good friends accompany every autumn life.

Please read on...

Don’t miss the buy one get one free offer! Starbucks will launch a one-day pop-up "Mid-Autumn Festival Reunion and Friends Sharing Day" promotion on 9/24 (Thursday). During the event, from 11:00 to 20:00, purchase two large (inclusive) drinks with the same capacity, hot or cold, and the same taste, and one of them will be served by Starbucks. Each person can buy a maximum of 2 and get 2 free, and drinks can only be collected once. Discounted items are subject to availability in each store, and do not include Roasted Macadamia Nut Oatmeal Coffee, Roasted Macadamia Nut Oatmeal Frappuccino, Roasted Macadamia Nut Oatmeal Natti, Cloud Ice Shake Espresso, ice cream drinks, canned drinks, collection coffee, pour-over, siphon coffee and alcoholic beverages. This event is not applicable to some designated stores and drive-thru services, delivery, reservations, and mobile pre-order services. Please see the official website for the list of unapplicable stores.

You can drink Starbucks anytime at home! Nestlé Taiwan joins hands with STARBUCKS® COFFEE AT HOME to launch the "Starbucks Coffee at Home - Autumn Limited Series". The "Starbucks® Pumpkin Pie Flavored Latte", which has caused discussion every year in Europe and the United States and has become a must-have ritual for star fans to welcome autumn every year, is now available in two coffee brewing formats: casual bags and coffee capsules (compatible with Nespresso® Original series coffee machines), allowing coffee lovers to enjoy the rich flavor of the autumn pumpkin pie dessert intertwined with warm spices and coffee at home. In addition, if you purchase designated Starbucks pumpkin pie flavor combinations on momo shopping website, you can also get a "Starbucks® Autumn Pumpkin Shape Mug". The round and plump pumpkin shape adds a warm seasonal atmosphere to coffee time!

In addition to the pumpkin pie flavor, Nestlé simultaneously launched "Starbucks® Special Hazelnut Flavor Mocha Coffee" and "Starbucks® Hazelnut Flavor Latte Coffee Capsules (applicable to Nestlé Dolce Cools capsule coffee machines)", as well as two autumn coffee gift boxes, which combine Starbucks' popular flavor coffee and filter coffee respectively, and are paired with limited-edition Starbucks home mugs, providing different autumn coffee choices from reunion sharing, festival gifts to daily personal use.

※If there is any change in the above information, please refer to the latest announcement.

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Open Questions

  • What is the specific sales effect of this buy-one-get-one-free campaign?
  • Is the inventory supply of the Peanuts co-branded series sufficient?
  • What is the long-term sales plan for the autumn limited edition coffee at home series?

Related Topics

starbucks
OrganizationsPeanuts™nestleSTARBUCKS® COFFEE AT HOME
PlacesTaiwan
Topicsbuy one get one freeMid-Autumn FestivalpeanutssnoopynestleEnjoy coffee at home
This article was originally published by 自由时报.

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