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Back星巴克推出中秋好友分享日買一送一優惠,Peanuts聯名系列及秋季限定咖啡同步開賣
星巴克推出中秋好友分享日買一送一優惠,Peanuts聯名系列及秋季限定咖啡同步開賣
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自由时报1 hour agoBusiness2 min readChinaView translation

星巴克推出中秋好友分享日買一送一優惠,Peanuts聯名系列及秋季限定咖啡同步開賣

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星巴克於9月24日推出一日快閃『中秋團圓 好友分享日』活動,不限品項買一送一,同時推出Peanuts™聯名系列及雀巢星巴克家享咖啡秋季限定系列,包括南瓜派風味拿鐵與榛果風味咖啡,讓消費者在家或門市享受秋日咖啡時光。

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Why It Matters

星巴克與Peanuts™合作推出聯名系列,並結合中秋節節氣推出好友分享日買一送一優惠,同時雀巢推出星巴克家享咖啡秋季限定系列,以滿足消費者在家享受咖啡的需求。

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星巴克最新優惠來了!星巴克今(24)一日快閃推出「中秋團圓 好友分享日」活動,不限品項通通買一送一!Peanuts™ + Starbucks®聯名系列同步開賣,讓史努比與好朋友們陪你共迎秋日時光。此外,雀巢攜手STARBUCKS® COFFEE AT HOME推出「星巴克家享咖啡-秋季限定系列」,包括歐美人氣秋季風味「星巴克®南瓜派風味拿鐵」、秋冬經典的榛果風味系列,不論獨自品嚐或與親友分享,在家就能輕鬆享受溫暖咖啡時光。

星巴克再度攜手全球經典品牌Peanuts™,適逢經典動畫特別篇《It’s the Great Pumpkin, Charlie Brown™》60週年,以秋日懷舊與好友相聚為靈感,讓Snoopy™、Woodstock™、Charlie Brown™、Lucy™等熟悉角色,以及南瓜、秋葉等季節元素融入限定杯款與生活用品,本次最具代表性的收藏焦點「PEANUTS TOGO玻璃冷水杯」,讓Snoopy™戴上充滿秋日氣息的南瓜色帽子與綠色圍巾,並以Woodstock™吸管裝飾增添趣味細節,系列同步推出多款秋季限定杯款,包括以Lucy™與Snoopy™分享咖啡時光為主題的「PEANUTS不鏽鋼TOGO冷水杯」、以經典動畫特別篇為靈感的「PEANUTS不鏽鋼杯」、融合Snoopy™、The Great Pumpkin™與秋日圖像的「PEANUTS TOGO冷水杯」等,讓Snoopy™與Peanuts™好朋友陪伴每一段秋日生活。

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買一送一優惠也別錯過!星巴克9/24(四)推出一日快閃「中秋團圓 好友分享日」優惠,活動期間11:00-20:00購買兩杯大杯(含)以上容量/冰熱/口味皆一致的飲料,其中一杯由星巴克招待。每人最多買2送2,飲料限一次領取。優惠品項依各門市現貨為準,不包含冰搖烤夏威夷果燕麥咖啡、烤夏威夷果燕麥星冰樂、烤夏威夷果燕麥那堤、雲朵冰搖濃縮咖啡、冰淇淋飲品、罐裝飲料、典藏系列咖啡、手沖、虹吸式咖啡及含酒精飲料。此活動不適用於部分指定門市以及車道服務、外送外賣、預訂、行動預點服務,不適用門市名單請見官網。

在家也能隨時喝到星巴克!台灣雀巢攜手STARBUCKS® COFFEE AT HOME推出「星巴克家享咖啡-秋季限定系列」,歐美年年引起話題、成為星粉每年迎接秋日必備儀式感的「星巴克®南瓜派風味拿鐵」,這次推出隨手包以及咖啡膠囊(適用 Nespresso® Original 系列咖啡機)兩種咖啡沖煮形式,讓咖啡愛好者在家也能享受秋日南瓜派甜點溫暖香料與咖啡交織的濃郁風味。此外, momo購物網購買指定星巴克南瓜派風味組合,還能獲得「星巴克®秋日南瓜造型馬克杯」,圓潤飽滿的南瓜造型為咖啡時光增添溫暖的季節氛圍!

除了南瓜派風味,雀巢同步推出「星巴克®特選榛果風味摩卡咖啡」及「星巴克®榛果風味拿鐵咖啡膠囊(適用雀巢多趣酷思膠囊咖啡機)」,以及兩款秋日咖啡禮盒,分別集合了星巴克人氣風味咖啡與濾掛咖啡,並搭配限定款星巴克家享馬克杯,從團聚分享、節慶送禮到日常自用,提供不同的秋日咖啡選擇。

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Open Questions

  • 此次買一送一活動的具體銷售成效如何?
  • Peanuts聯名系列的庫存供應情況是否充足?
  • 秋季限定咖啡在家享系列的長期販售計畫是什麼?

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