Piero Lovisolo is the new General Manager of Melinda and La Trentina

Piero Lovisolo is the new General Manager of the Melinda Consortium and the La Trentina cooperative.

The choice, shared by the Boards of Directors of the two companies, now opens the formalization phase of the role, with the manager's entry into the company expected in October, coinciding with the start of the new commercial campaign.

Born in Alessandria in 1963, Lovisolo boasts over forty years of managerial experience in the food and consumer goods sector, with skills gained in business management, internationalization and marketing.

His professional career includes some of the most well-known companies on the Italian and international scene: Ferrero, Galbani, San Carlo-Unichips, Palmera, Kimbo, Toschi Vignola and De Fonseca.

The international profile is also significant, built between Italy, Belgium, the Netherlands, Austria and Luxembourg.

At Ferrero he held positions in the management of European markets and marketing. At Galbani he was international marketing director, then general director of Galbani International and finally general director of Galbani S.p.A. A path that combines industrial experience, international markets and direct responsibility in leading companies.

Lovisolo will work in close collaboration with the operational director of the Melinda and La Trentina Consortium, Massimiliano Gremes, former coordinator of the system, ensuring continuity of management and making the professional knowledge gained over the years available to the system.

"I face this new role in Melinda and La Trentina with great enthusiasm - declared Lovisolo on the sidelines of the joint board of directors - and with the desire to make available to the system the skills gained over many years of experience in the food sector, in Italy and above all abroad. I strongly believe in the strength of the brands, in the positioning of the product and in the ability to further enhance its identity and recognisability. This is where I would like to start, working together to further strengthen the value of the system".