
The National Rally candidate launched her campaign in Hénin-Beaumont by promising measures on purchasing power and access to housing.
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Marine Le Pen launches her presidential campaign for 2027. She gave a speech in Hénin-Beaumont after internal meetings in Le Touquet.
Direct Presidential 2027: from Hénin-Beaumont, Marine Le Pen assures that housing will be "at the heart" of her project and "one of the major projects of the five-year term".
For the National Rally candidate, leading in the polls, this is the first real speech in a campaign disrupted by controversies and signs of tension with her number 2, Jordan Bardella.
The presidential campaign is getting underway. Marine Le Pen began her speech in her stronghold of Hénin-Beaumont (Pas-de-Calais), Sunday September 13 at 3 p.m., after a weekend of work behind closed doors with the parliamentarians of her party in Le Touquet. She speaks about the social aspect of her program. “We want to take back control of our destiny, to become owners of our future again, it is in the presidential election that this will be decided,” assures the woman who “has made purchasing power her priority” and who promises to unveil “powerful” measures on this subject during the campaign. “Housing is a major subject for you, therefore a major subject for me,” she said, announcing “that it will be at the heart of her presidential project”, “one of the major projects” of her five-year term.
Critics from Olivier Faure. The candidate for the socialist primary strongly criticized, on Sunday, the government's proposals for the 2027 budget. While the Minister of the Economy, Roland Lescure, judges it "useful and fair that retirees also contribute to collective efforts", the first secretary of the PS sees "racketeering" in their contributions. He said on BFMTV that it was “not fair” to target retirees.
Jean-Luc Mélenchon pleads for price blocking. At the Fête de l'Humanité, the rebellious candidate gave a speech on Saturday focused on debt and purchasing power, for almost 1h30.
Bruno Retailleau accuses the RN "which claimed to be Joan of Arc of having sold itself to the English". The LR presidential candidate launched this accusation on Saturday, after the symbolic memorandum of understanding signed by its president Jordan Bardella with his anti-European ally Nigel Farage.
According to her candidate, what the RN is proposing, "it is more than an alternation", it is "an impetus for the years to come", a "renaissance", she promises. At the conclusion of her speech, she also said she wanted to reconnect with “beauty” and “elegance”, “like in the Renaissance”.
“We invite all French people who want change to get involved with us,” continues Marine Le Pen. “On October 25, 2026, we will meet in Orléans, to kick off our campaign,” announces the RN candidate, who promises “a historic event”.
"You cannot remain inactive. (...) This presidential election will decide everything: either to let our country get bogged down (...), or to start again."
“We have seen it for decades: at the end of election night, everyone goes home, nothing more happens for five years. (...) The French are fed up and I share this exasperation. Politics as we understand it cannot be a succession of announcement effects.”
“Allowing France to regain its power, without ever losing its values, that is our objective.”
“Our ambition is to move towards a society of owners, (...) to facilitate transmission,” she continues. To do this, the candidate promises to work on purchasing power, but also to make it easier to obtain loans and to “make the portability of real estate loans previously taken out with more favorable rates obligatory”. “We want a society that respects property,” continues Marine Le Pen, who promises to fight against squats by passing a law “as soon as she is elected.”
“Today, 70% of French people are eligible for social housing, and only 11% benefit from it,” says the RN candidate. “We must restore the priority of access to social housing to the French.” She promises the repeal of the SRU law, which requires municipalities to achieve a rate of 20% to 25% social housing.
“We will organize the expulsion of delinquent families from HLM,” continues Marine Le Pen, referring to “the deterioration” of social housing. These families will no longer be able to access social housing, she promises.
For the presidential candidate, housing is “a major subject” of the campaign. "Housing will be at the heart of my presidential fight and, if I am elected, it will be a major project [of my mandate]. I want that in five years, the housing situation in France, which is so tense today, will return to normal."
Her project will be based on "three pillars": "liberating construction, promoting the existing stock, encouraging ownership", she specifies. To do this, she wants to “remove standards when they are not essential” and make the DPE “a simple indicative element”. “We will launch a vast policy of transforming offices into housing,” she also promises.
“My political approach is an act of love to our people, to these French people who deserve all our attention and all our protection. (...) With us the French, whatever their skin color or their religion, whatever their social origin, will have priority at home.”
"With the pride of being French, we will recognize [our fellow citizens] as having the privilege of being so. (...) With us no French person will lose any rights. On the contrary, all will gain them."
“It is unfair that the State comes to take everything from you, prevents you from enjoying life,” says the RN presidential candidate, who calls for a reduction in VAT. “Where does the money go, when taxes and levies increase and services to the French collapse? (...) We must lead the social battle,” she insists.
Assuring that the presidential election will be a "battle for France", Marine Le Pen makes "an oath before you to give everything, (...) and to lead the patriots of France that you are to victory". “We want to take back control of our destiny, to become owners of our future again, it is in the presidential election that this will be decided,” assures the woman who “has made purchasing power her priority” and who promises to unveil “powerful” measures on this subject during the campaign.
"I am not going to overwhelm you with statistics (...) on the misfortune of France, which we know very well. (...) After ten years of Macron, after years of Philippe and Attal, we are not doing an analysis, we are doing an autopsy. Do these people who appear before you again be naive to think that they will escape the inventory? They will not cut it, and the French will vote them out."
AI outlook — possibilities, not facts
Official launch of the campaign in Orléans on October 25, 2026.
Very likely · Within months

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