In a rural setting, surrounded by animals and crops, the woman created by artificial intelligence who introduces herself as "Jéssica Oliveira" and "Jéssica Fazendeira", talks on social media about looking for a partner to live on a farm in the interior. In videos posted on her public profile, she uses phrases such as "I want to support you" and "the farm will be yours" (read more below).
The profile, which has more than 300,000 followers on TikTok, and which also appears on Kwai, is said to be responsible for holding conversations with Edimar Rocha Martisn, 49, from Tocantins. The man traveled more than 2 thousand kilometers and arrived in Belo Horizonte on Sunday (11) in the hope of finding Jéssica, who, until then, he believed was real.
With realistic human voice and features, the character directs phrases with invitations in the videos to the male audience.
"I want you to come here to live the life of a king. Look at the size of this farm that will be yours", he states in one of the posts.
In another video, she says: "I have been a widow for four years and I think I have to move on. I stopped my life because of sadness, but now I want new emotions. I wanted a man who is not afraid of change."
The AI character also goes so far as to say that she intends to support the man: "Some people say I'm stupid, but I love working and leaving the man lying down."
"I live alone here on my farm and I miss having company to talk to and share life with. Someone who wants to join me, you know?", she states in another post. "I want to support you. I want you to stop working and just relax."
Montage shows images of a woman created by AI who motivated a man to travel 2,000 km in search of a fake virtual suitor — Photo: Reproduction/Social networks
Advertising of products sold on the internet
Amidst the promises, the woman created by AI also advertises products sold on Mercado Livre. 'When I see men taking this Peruvian brand, my interest increases a lot', says one of the videos.
g1 contacted Tiktok, Kwai and Mercado Livre, but received no response until the last update of this report.
The Civil Police of Minas Gerais reported that they had not registered a case in the case of the man who traveled from Maranhão to Belo Horizonte to meet who he believed to be a suitor.
The police recommend that, in these cases, victims contact a police unit to record the facts or that a report be made by the virtual police station.
Expert calls for regulation
For specialist in Artificial Intelligence, Marketing and IT Management Samuel Costa, free access to systems for creating and producing artificial content makes regulation necessary.
"Today, practically anyone with access to the internet can create a digital persona. What previously required specialized professionals, expensive equipment and a significant investment is increasingly accessible", he explains.
In Costa's view, to prevent users from being misled, in addition to regulations, there must be transparency in the content published on platforms.
The more realistic this technology becomes, the more important it is to make it clear when we are interacting with artificial intelligence", he says.
AI regulation
Brazil does not yet have any general law that regulates the use of Artificial Intelligence, but Bill 2,338/2023, which aims to establish the 'AI Legal Framework' in the country, has already been proposed.
The text, authored by senator Rodrigo Pacheco, foresees dividing Artificial Intelligence into three categories and includes the possibility of applying sanctions according to the level of risk that the content can offer to the population. Punishments, according to the project, can range from a warning to a fine and suspension of the system. The project is still awaiting analysis in the Chamber of Deputies.
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