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Over the last 50 years, the preference for spacious properties far from the center has given way to the appreciation of urban mobility and the need to live close to work, services and leisure. This new profile led to an increase in single-person households, with 15.6 million Brazilians living alone according to IBGE.
If 50 years ago families were looking for spacious properties far from the center, the current scenario is different. The appreciation of urban mobility and the need to live close to work, services and leisure began to guide new projects and the numbers explain why: according to IBGE, 15.6 million Brazilians live alone and approximately one in every five households in the country has just one resident, with 45% of this population concentrated in the Southeast.
This new profile calls for a different product than the one thought decades ago. And the market is already responding: 1-bedroom properties led the national appreciation in 2025, with an increase of 8.05%, while residential rent accumulated 8.68% in 12 months, according to the FipeZap Index. Studios, in turn, remain at the top of the Secovi-SP Sales Speed Index, the type of property that sells the fastest in the country.
It is within this context that Reflora presents LIV ONE Residencial Club, next to CenterVale Shopping. There are 286 one-bedroom studios, seven commercial stores and shared areas focused on remote work, coexistence and well-being, distributed over three floors. The strategic location 2 minutes from the shopping mall, 6 minutes from the CTA/ITA, close to Parque Santos Dumont, the new bus station and Rodovia Presidente Dutra — adds to sustainable solutions such as photovoltaic panels and reuse of rainwater.
For those who buy with equity in mind, the developer's history comes into play: 50 years on the market and ISO 9001, ISO 14001 and PBQP-H certifications mean, in practice, lower construction risk and more predictability of delivery variables that directly influence the property's performance in the future.

On Civil Engineer's Day, Reflora launches the LIV ONE Residencial Club in São José dos Campos, with 286 studios, leisure areas, photovoltaic panels and reuse of rainwater, reflecting the trajectory of engineers like João Dantas in transforming the city into a technology hub.

The Horto neighborhood, in the South Zone of Rio, is experiencing strong real estate and commercial appreciation. Former working-class townhouses now fetch millionaire prices, attracting commerce, new residents and generating debates about gentrification and the departure of traditional residents.

Balneário Camboriú, in Santa Catarina, will gain a new 400-meter skyscraper with more than 100 floors. The project, signed by Lotisa, has an investment of R$2 billion and is expected to be launched in the second half of 2026.

The rental market in Rio de Janeiro faces a challenging scenario, with the supply of properties for traditional rental falling 31.8% between 2023 and 2026. This decline, combined with the increase in seasonal rentals due to tourism and high interest rates that make purchasing difficult, has boosted rental prices by 38.09% in the last three years.

The São Lourenço neighborhood, in Montes Claros, began paving ten streets, bringing great joy and anticipation to residents. The president of the Neighborhood Association, Ângela Pereira, and resident Vilson Pereira express satisfaction with the improvement in mobility and quality of life.

A survey by Data Secovi reveals that Leblon maintains the most expensive rent per square meter in Rio de Janeiro, while the Center had the highest appreciation in the last 12 months, with 34.9%. Rents in the city have risen 38.09% in the last three years, surpassing the 11.34% increase in property sales prices.