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Back新加坡航空榮獲Skytrax 2026全球最佳航空公司，台灣應學習其長期經營精神
新加坡航空榮獲Skytrax 2026全球最佳航空公司，台灣應學習其長期經營精神
NEWS
自由时报2 hours agoBusiness2 min readChinaView translation

新加坡航空榮獲Skytrax 2026全球最佳航空公司，台灣應學習其長期經營精神

新加坡航空skytrax桃園國際機場

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新加坡航空再度獲選Skytrax 2026年度全球最佳航空公司，文章指出其成功源於數十年如一日的經營堅持，並提出台灣應學習其善用地理優勢打造國際樞紐、以服務建立品牌、重視人才培訓、推動機隊更新與綠色轉型以及科技創新輔助人性服務的五項經驗，以提升自身競爭力，從航空市場邁向航空強國。

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Why It Matters

新加坡航空再次獲選Skytrax全球最佳航空公司，凸显其在服務、品牌與經營方面的長期優勢。文章指出台灣航空業具備類似地理優勢，但需在服務品質、人才培訓與永續發展方面加強。

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◎ 簡金海

在全球航空業競爭日益激烈之際，新加坡航空再度榮獲Skytrax 2026年度全球最佳航空公司。這項殊榮不只是新加坡航空的榮耀，更值得台灣航空業深思：同樣身處亞洲，為何新加坡能將航空服務提升為國際品牌？答案不是一時的行銷，而是數十年如一日的經營堅持。

新加坡航空數十年如一日的經營堅持，再度榮獲Skytrax 2026年度全球最佳航空公司。圖為新加坡航空。（路透檔案照）

新加坡最值得台灣借鏡的第一課，是善用地理優勢，打造國際樞紐。新加坡以樟宜機場串聯亞洲與世界，航空不只是交通工具，更成為觀光、商務、貿易與國際交流的引擎。台灣同樣位居東亞重要航線交會點，桃園國際機場應進一步強化轉機功能，結合觀光、會展及國際商務，把「地理優勢」真正轉化為「產業優勢」。

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第二課是以服務建立品牌，以人才創造價值。新加坡航空長期重視專業、親切、效率與安全，把每一次飛行都視為品牌體驗。台灣航空公司除了提升硬體，更應投資人才培訓，強化語言、國際禮儀、危機處理及服務能力，讓台灣的人情溫度成為國際航空競爭力。

第三課是機隊更新與綠色轉型並進。新世代節能飛機可降低燃油、維修與碳排成本，永續航空燃料也將成為未來趨勢。台灣航空業應加速汰舊換新，把環境責任納入企業長期策略。

更重要的是，科技創新不能取代人性服務，而應讓服務更精準、更便利。從數位訂位、會員經營，到機上娛樂與餐飲體驗，都應持續精進。

台灣唯有以安全為根本、服務為核心、人才為資產、科技為工具、永續為方向，才能從「航空市場」走向「航空強國」。圖為桃園機場，協助釐清墜落原因。 （記者朱沛雄攝）

新加坡航空的成功，證明世界級航空公司絕非一夕造成。台灣不必複製新加坡，但應學習其長期主義與精益求精的精神。唯有以安全為根本、服務為核心、人才為資產、科技為工具、永續為方向，台灣才能從「航空市場」走向「航空強國」，讓桃園成為連結台灣與世界的重要門戶。

（作者為資深英日文導遊、大專觀光企管講師）

Open Questions

  • 台灣航空業具體將如何改進轉機服務？
  • 台灣是否有具體計畫更新機隊與導入永續航空燃料？
  • 台灣航空業的人才培訓計畫將如何與國際接軌？

Related Topics

新加坡航空
People簡金海朱沛雄
Organizations桃園國際機場樟宜機場Skytrax
Places新加坡台灣樟宜機場桃園國際機場
Topicsskytrax桃園國際機場航空服務人才培訓綠色轉型地理優勢
This article was originally published by 自由时报.

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