Seong Hong Ki-hong "Presidential direct communication will become more diverse... SNS is one of many channels."

President Lee ‘reflected’ on his way home from his trip… ‘We need to communicate more directly with the people’

President-oriented, communication that lowers the barrier between state affairs and citizens rather than ‘SNS politics’

(Seoul = Yonhap News) Reporter Seol Seung-eun = President Lee Jae-myung said, "I have reflected on myself. Going forward, I will work harder and communicate more directly with the people," Ki-hong Ki-hong, senior secretary for public relations and communication at the Blue House, reported on the 11th.

Chief Seong said this in a post titled ‘President’s Communication’ posted on

Recently, President Lee has been very active on social media, greatly expanding direct communication with the public.

Chief Seong, who accompanied President Lee on his trip to the U.S. and Mexico last month, said, "President Claudia Sheinbaum's communication with the public during her visit to Mexico attracted attention," and noted that President Sheinbaum holds 'mañanera', a live press conference, every four days of the week at 7:30 a.m., and travels around the provinces the remaining three days to listen to voices from the field.

At the same time, British Prime Minister Andy Burnham, Indian Prime Minister Narendra Modi, Barack Obama, and former US President Franklin Roosevelt were cited as examples of world leaders who actively use social media.

He then cited the recent analysis by the Reuters Journalism Institute that "It is a universal trend for top political leaders around the world to communicate directly with the public through SNS, YouTube, podcasts, live broadcast channels, etc." and explained, "For leaders in democratic countries, active communication through new media, including SNS, is a natural trend."

Chief Seong emphasized, “The important thing is not to stay on one platform, but to expand the space for communication to where the people are,” and added, “The president’s direct communication will also become more diverse in that direction.”

He emphasized, “As democracy expands and media develops, communication methods also change. Reaching out to the people where they are, answering their questions, and listening to their voices is the essence of direct communication and the realization of democracy.”

He added, "SNS is just one of many channels to communicate with the people," and added, "What the President is aiming for is not simple 'SNS politics,' but dialogue that narrows the distance between the people and the President, and communication that lowers the wall between state affairs and the people."