SOGO's anniversary celebration paralyzed traffic in the East District! Xiaosun lined up at 6 o'clock in the morning to help his grandma grab "this group"

The Far East SOGO Taipei store's 39th anniversary celebration officially kicked off today (5th). This year, it offered discounts and limited-edition special offers, which attracted queues of people even before the store opened early in the morning. Chairman Huang Qingwen said that the target sales of the seven Far East SOGO stores in Taiwan for the anniversary celebrations were 13 billion, and the target sales on the first day were 1.25 billion.

Compared with other department store anniversary celebrations that start at the end of September, Far East SOGO is considered to be the finale, especially Taipei Zhongxiao store and Fuxing store. Every anniversary celebration causes traffic paralysis in the East District. This year, it also attracted people to queue up early in the morning. One of them, Mr. Shen, started queuing up with his family of five at 6 a.m. just to grab 5 sets of Shiseido 100 Best Moisturizing Cream for his grandma. Ms. Xu from Banqiao lined up at 8 a.m., and in addition to targeting Estee Lauder, she also prepared to spend at least NT$20,000 on skin care products. In addition to beauty care, supermarket products and co-branded pop-up stores are also consumers’ purchasing targets.

Chairman Huang Qingwen said that this year's strong economic performance has led to anniversary buying. Recently, there has been a lot of "value-preserving consumption", so gold performance has soared. During the anniversary celebration, SOGO offered to buy gold and give gold to attract consumers to "deposit gold". In addition, facing the biggest wave of home handovers at the end of this year, SOGO has also strengthened its discounts on home appliances, and its performance is expected to double.

SOGO teamed up with Japan's Sanrio this year to create an exclusive store gift.