Taiwan's economic growth momentum is strong, driving the purchase of department stores to pick up. Huang Qingwen, chairman of Far East SOGO Department Store, attended the anniversary press conference today (21st). She said that thanks to Taiwan's outstanding economic performance this year, the department store industry as a whole posted a growth of 8.6%. She happily shouted: "The boom is back!" and announced that in order to welcome the traditional consumption peak season in the fourth quarter, SOGO's seven branches in Taiwan will challenge the performance target of 13 billion yuan during the anniversary period.
In order to capitalize on this wave of growth momentum, SOGO has carried out large-scale renovations and brand adjustments for its branches. The Fuxing Hall has successively completed the renovation of three floors this year, introducing 20 new brands, driving performance growth of more than 11% in the first nine months; Zhongxiao Hall also added 40 new brands, and its performance in the first half of the year increased by approximately 5%. These adjustments serve as a solid foundation for the year-end anniversary.
Zhongxiao Pavilion is offering buy 1 and get 12 free. HR Helena buys PX50 Black Bandage Repair Cream 50ml (genuine) and gets a gift of Ultimate Highlighting Almighty Water Gel 30ml
The 39th anniversary celebration of the Taipei store will be held from November 5th to November 16th, a total of 12 days. During the period, department stores will have a 20% discount and supermarkets will have a 10% discount. The maximum combined rewards for designated businesses can exceed 25%. In terms of credit card discounts, if consumers use the China Trust SOGO co-branded card, designated industry types can enjoy up to 14% rebates; Cathay Pacific CUBE card users who choose designated plans can also enjoy up to 4% rebates. In order to attract digital customers, as long as they download the SOGO APP, members can immediately receive electronic discount coupons worth a total of 6,400 yuan.
Fuxing Hall, PUMA MagMaxNITRO 2 running shoes (men), 5,480 yuan.
In the cosmetics and skin care products section of key products, both Zhongxiao Store and Fuxing Store have launched a campaign where you will receive RMB 800 coupons and coupons when you spend over RMB 6,000 in a single counter in a single day. Zhongxiao Store has even launched an exclusive skin care package of "Buy 1 Get 12 Free". In terms of international boutiques, you will receive a RMB 2,000 coupon when you spend a total of RMB 20,000 in a single day. Zhongxiao Hall and Fuxing Hall have also welcomed the launch of new cabinets from brands such as COACH and LOEWE respectively, adding fashion highlights. In addition, for customers who purchase 3C home appliances and bedding, the anniversary celebration not only provides full-price coupons, but also offers iPhone 18 Pro and air purifiers as top consumer gifts if consumption reaches a certain threshold on a designated date.
Zhongxiao Hall, RIMOWA Classic series cabin Silver suitcase, 56,000 yuan.
This year’s much-anticipated store gift has been specially collaborated with the Sanrio family, bringing together the four kings of Hello Kitty, Pudding Dog, Big-Eared Dog and Pacha Dog, to plan 6 practical limited edition peripheral products for the Taipei store. During the event, daily bags, insulated lunch box bag sets, travel thermos bottles, environmentally friendly automatic umbrellas, and good sleep neck pillows and other goodies will be launched on different dates for members to redeem.
Fuxing Hall, BVLGARI Serpenti light green peridot raffia shoulder bag, price to be negotiated in store.
