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BackSOGO週年慶開跑APP會員先拿6400元!三麗鷗四大天王助陣 業績上看130億
SOGO週年慶開跑APP會員先拿6400元!三麗鷗四大天王助陣 業績上看130億
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自由时报1 hour agoBusiness2 min readChinaView translation

SOGO週年慶開跑APP會員先拿6400元!三麗鷗四大天王助陣 業績上看130億

受惠台灣經濟成長,遠東SOGO百貨全台7家分店週年慶將於11月5日登場,挑戰130億元業績目標。

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遠東SOGO百貨今日舉行週年慶記者會,董事長黃晴雯宣布全台7家分店週年慶將於11月5日至11月16日登場,挑戰130億元業績目標。今年結合三麗鷗明星來店禮、大規模品牌改裝及多重信用卡優惠以吸引消費者。

AI-generated summary

Why It Matters

台灣經濟成長帶動百貨買氣,遠東SOGO百貨準備迎來第39屆台北店週年慶。

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台灣經濟成長動能強勁,帶動百貨業買氣回溫,遠東SOGO百貨董事長黃晴雯今(21)日出席週年慶記者會,她表示,受惠於今年台灣經濟表現亮眼,百貨業整體繳出成長8.6%的成績,她開心喊出:「景氣回來了!」並宣布為迎接第4季的傳統消費旺季,SOGO全台7家分店的週年慶檔期將挑戰130億元的業績目標。

為了挹注這波成長動能,SOGO針對旗下館別進行了大規模的改裝與品牌調整,復興館今年陸續完成三大樓層的改裝工程,引進20個新品牌,帶動前9個月業績成長超過11%;忠孝館同樣增加40個新品牌,上半年業績成長約達5%。這些調整成為迎接年底週年慶的穩固基礎。

忠孝館祭出買1送12,HR赫蓮娜買PX50極塑黑繃帶修護乳霜50ml(正貨),贈極致高光全能水凝露30ml X 5+10ml X 7,價值25,970元,優惠價15,750元(限量50組)。

此次台北店第39屆週年慶將於11月5日至11月16日登場,共計12天,檔期間百貨商品8折起、超市9折,指定業種合併最高回饋可超過25%。在信用卡優惠方面,消費者若使用中國信託SOGO聯名卡,指定業種合併最高可享14%回饋;國泰世華CUBE卡用戶選擇指定方案亦同享最高4%回饋。為吸引數位客群,只要下載SOGO APP,會員即可立刻獲得總價值6,400元的電子折價券。

復興館,PUMA MagMaxNITRO 2跑鞋(男),5,480元。

在重點商品化妝品與保養品部分,忠孝館與復興館皆推出單日單櫃消費滿6,000元送800元抵用券與優惠券的活動,忠孝館更加碼推出「買1送12」的獨家保養組合。國際精品方面,單日累計滿20,000元即可送2,000元抵用券,忠孝館與復興館也分別迎來COACH與LOEWE等品牌新櫃登場,增添時尚亮點。此外,針對購買3C家電與寢具的客群,週年慶不僅提供滿額抵用券,指定日期消費達特定門檻,更提供iPhone 18 Pro與空氣清淨機等作為頂級消費禮。

忠孝館,RIMOWA Classic系列cabin Silver銀色行李箱,56,000元。

今年廣受期待的來店禮,特別與三麗鷗家族合作,集結Hello Kitty、布丁狗、大耳狗與帕恰狗等四大天王,針對台北店規劃了6款實用的限量周邊商品。活動期間將依不同日期陸續推出日常提袋、保溫便當餐盒袋組、隨行保溫瓶、環保自動傘以及好眠頸枕等好物供會員兌換。

復興館,BVLGARI Serpenti淺綠橄欖石色拉菲草手提肩背包,價格店洽。

What to Watch

AI outlook — possibilities, not facts

  • SOGO台北店週年慶將於11月5日至11月16日展開

    Very likely · Within weeks

Open Questions

  • 130億元的業績目標最終是否能順利達成?

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