Starbucks responds to the consumption-only seating rule: it will be implemented from October 22, and the implementation will maintain temperature

China News Service, Beijing, October 21st: The reporter learned from Starbucks China that starting from October 22nd, Starbucks will begin to implement consumer seating nationwide, and relevant notices will be placed in stores.

Starbucks China stated that during the actual operation process, Starbucks will provide unified service guidelines and necessary support to partners, follow the principles of friendly and friendly communication, and properly handle customers' reasonable unexpected needs and special situations; if they encounter customers who need help, such as pregnant women or people with limited mobility, they will give priority to help; the rules are clear, but the implementation will be cautious.

In addition, Starbucks China announced that it will invest more than 300 million yuan in the new fiscal year 2027, focusing on renovating store service experience. Relevant investments will be used to increase service manpower during peak hours and at the premium bar, upgrade digital intelligence systems and core equipment, and promote the renovation of approximately 1,000 store facilities. Starbucks China also officially released the "Third Space Initiative" to advocate sharing store space in an orderly, friendly and respectful manner.

On the morning of the 21st, the reporter visited a Starbucks store in Xicheng District, Beijing and found that customers entering the store can still sit down even if they have not made any purchases. No staff came forward to remind or stop them, and there were no relevant signs in the store. The reporter asked the staff as a consumer whether there is a requirement to sit before consumption. The staff said that it must be subject to the company's notice. The store is still waiting for specific notice.