Sparkasse tourism barometer: Hospitality industry in Rhineland-Palatinate under pressure

Increasing demands from visitors in terms of quality and price-performance ratio present the hospitality industry in Rhineland-Palatinate with major challenges - even in economically difficult times for the companies themselves. This is one result of this year's Sparkasse Tourism Barometer, which was presented by the Rhineland-Palatinate Sparkasse Association and Tourism Minister Michael Ebling (SPD) in Budenheim.

“Anyone who doesn’t invest in quality, in digitalization, in energy efficiency will lose out,” emphasized Thomas Hirsch, President of the Savings Bank Association. The pressure is increasing for the industry to ensure trust, reliability and quality while at the same time becoming more efficient. Overall, the hospitality industry is facing a situation in which many people have plans to travel, but at the same time are faced with many uncertainties, such as the economic crisis or the tense geopolitical situation.

Upgrade the off-season

According to the barometer, it is important for companies to expand digital visibility and bookability. In order to create more added value, the focus must be consistently placed on bookable products. Opportunities would also arise by specifically upgrading the off-season.

Since utilization varies greatly over the course of the year, active price management is important. This means consistently aligning prices with the contribution margin - ultimately based on what is possible while taking fixed costs into account - and making prices flexible in the off-season. The study sees further potential in focusing even more on the population in the respective region as a target group.

The Sparkasse Tourism Barometer is published by the Sparkasse Association of Rhineland-Palatinate and the Ministry of Economics, Tourism, Energy and Climate with the collaboration of Rhineland-Palatinate Tourismus GmbH.