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Back|Propensity to save in Germany reaches its highest level since the 2008 financial crisis
Propensity to save in Germany reaches its highest level since the 2008 financial crisis
NEWS
Die Zeit·52 minutes ago·Business·1 min read·🇩🇪Germany·

Propensity to save in Germany reaches its highest level since the 2008 financial crisis

Quick Look

  • According to a current study by the market research institutes NIM and GfK, the propensity to save in Germany has risen to its highest level since the 2008 financial crisis, while income expectations have fallen significantly.
  • The main reason is high energy prices, which reduce purchasing power and lead to greater financial caution, especially in households with better financial resources.

AI-generated summary

Why It Matters

The study is based on 2,000 consumer interviews between September 3rd and 14th, 2026 on behalf of the EU Commission. It shows that the propensity to save has increased due to high energy prices and lower income expectations.

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Given the economic situation, people in Germany are currently increasingly inclined to save. This emerges from the latest study by the market research institutes NIM and GfK on the consumer climate. The propensity to save has risen sharply and has reached a level that has not been measured since the financial crisis of 2008. At the same time, income expectations have fallen significantly, the institutes announced as a result of their monthly survey. The willingness to spend more has also decreased slightly.

For the analysis, 2,000 consumer interviews were conducted between September 3rd and 14th, 2026 on behalf of the EU Commission.

Income expectations reached their lowest level since April. “The majority of households expect that high energy prices will reduce their purchasing power,” said NIM consumer expert Rolf Bürkl. "As a result, they are more skeptical about future income prospects for the next twelve months."

The tendency to save is particularly pronounced among people with more money

Market researchers explain the tendency to save with the high energy prices. These “fuel uncertainty among consumers and ensure that they currently consider it advisable to save in view of the general economic situation,” says the study. The propensity to save is particularly higher in households with better financial resources. There is obviously a need to compensate for the loss of purchasing power that has occurred in savings due to increased inflation through additional savings.

Open Questions

  • ?How long is the current propensity to save likely to last?
  • ?What specific measures is the federal government planning to support consumer purchasing power?
  • ?How does the propensity to save affect different income groups?

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This article was originally published by Die Zeit.

Quick Look

  • According to a current study by the market research institutes NIM and GfK, the propensity to save in Germany has risen to its highest level since the 2008 financial crisis, while income expectations have fallen significantly.
  • The main reason is high energy prices, which reduce purchasing power and lead to greater financial caution, especially in households with better financial resources.

AI-generated summary

Story signals

News tone
Negative
Emotional intensity
High
News value
Moderate
Global impact
National
Follow-up likelihood
Likely
Relevance window
Weeks

Source & Reliability

Source
Die Zeit
Story type
Report
Source quality
Full
Published
52 minutes ago
View original
propensity to save
energy prices
income expectations
propensity to save
Rolf Bürkl
NIM
GfK
EU Commission
Germany
energy prices
income expectations
consumer climate
nim
gfk
eu commission

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