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THY, as Türkiye's flag carrier airline, has been selected as Türkiye's most valuable brand for 9 consecutive years and reached a brand value of 2.9 billion dollars in 2025.
Türkiye's flag carrier brand, Turkish Airlines (THY), continues on its way with the aim of becoming one of the 100 most valuable brands in the world. Stating that they want to raise the brand value of the company even higher, THY General Manager, Board of Directors and Executive Committee Member Ahmet Olulmuş said, "We aim to be the first Turkish brand to be among the 100 most valuable brands in the world. We will focus on value-oriented growth as well as volume-oriented growth." Olmuş said that today the world's most valuable airline brand is in the 120s. Pointing out that no airline brand has been able to enter the top 100 so far, Ollamış stated that although the target in question is ambitious, it can be targeted if there are airlines in the world that are close to this level. He stated that brand value is a very valuable value that cannot be easily copied and that causes brands to live in the sustainable growth corridor for a very long time and that it takes a long time to build.
122 EXPERIENCE POINTS
Stating that they have carried out many studies to increase customer satisfaction and net recommendation score in this direction, Olmüş said: "We have 122 experience points where we contact our passengers. We are aware that all these touch points, which are parts of the customer experience, are the most important criteria in our value-oriented growth strategy." Olmuş stated that THY has been chosen as Türkiye's most valuable brand for the last 9 years and said, "We have achieved the highest brand value in our history by reaching a brand value of 2.9 billion dollars in 2025." he said. Ahmet Olmuş stated that THY is the airline that flies to the most countries in the world.

Turkish Airlines General Manager Ahmet Olmuş stated that they aim to enter the 100 most valuable brands in the world by increasing their brand value. He announced that they are working on 122 contact points to improve customer experience, started the regional aircraft tender process and are targeting the second half of 2028. He also shared that they gained 1.2 million new customers who traveled with THY for the first time last year.

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BIST 100 index completed the week at 14,012.42 points, 4.30 percent below the previous week's closing. While gold prices fell, the dollar and euro rose. Investment and pension funds lost value.
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