Tim Cook Will Not Attend the iPhone 18 Pro Event: New CEO John Ternus Takes the Stage

A big change is happening in the Apple world. As part of Apple's management change, Tim Cook is no longer the CEO.

New CEO John Ternus stands out as the new face of the company. Cook continues to serve as chairman of the board.

Stage in the New Era by John Ternus

According to Mark Gurman in his Power On newsletter, Tim Cook will not take part in the video part of the iPhone 18 Pro event. Although Cook will physically watch the event at Apple Park, he will not appear on screens.

The main reason for this decision is to ensure that John Ternus is accepted as the new leader of the company. It is aimed for Ternus to be at the forefront, especially in the transition to the foldable iPhone era.

Cook had already started this process with his farewell speeches. The final earnings report meeting, the memo to employees and the WWDC keynote were all part of Cook's farewell.

His reappearance at the event could have extended this long farewell process even further. This distinction is important to strengthen the position of the new CEO.

This new era under Ternus' leadership is seen as a critical phase for Apple's strategic goals. The company wants to clearly state the vision of the new CEO.

Office Changes and New Salary Structure

The transition process is not limited to public events. Serious physical changes are also taking place within the company.

Tim Cook is moving from his office in section 7 of Apple Park. Cook, who is moving to a new office, leaves the CEO seat to John Ternus.

John Ternus is leaving his position alongside the hardware engineering teams. He moves into the executive suite for the first time and settles into the CEO office.

Cook and Ternus express their support for each other during this transition. In his last note to employees, Cook stated that he wanted to meet at Apple campuses around the world.

Cook's salary package in his new position is also remarkable. In addition to a $2 million base salary, he has the potential to receive $45 million in restricted stock units in 2027.

Previous chairman Art Levinson earned less than $560,000 last year. This figure included salaries, shares and other payments.

This high salary package for Cook shows that he will continue to work actively in his new position. It is expected to continue its presence within the company.

This change process gives important clues about Apple's future product strategies and management structure. The company is stepping into a new era with its new leadership team.

What impact do you think Tim Cook will have on Apple's future as chairman?