According to Chinese media reports such as "Beijing Business Daily" and "Phoenix Finance", on Monday night (November 2), head anchor Li Jiaqi and Qianwen Office CEO Chen Yusen brought Qianwen Office membership monthly cards in the live broadcast room. The monthly membership cards, originally priced at 28 yuan each, were promoted at the live broadcast price of 0.01 yuan. After half an hour of hard work, 100,000 copies of the monthly card were sold, and the corresponding computing power limit was about 2 trillion AI Tokens.
Token, or word element, is the basic unit used by artificial intelligence models when processing text.
According to "Beijing Business Daily", this monthly office membership card includes services such as monthly general points, product storage cloud disks, and the number of queued parallel tasks. The newspaper commented that merchants join forces with top anchors to earn traffic, member conversions, and imagination space for future business realization.
This is the first time that AI computing power packages have entered the "Double 11" promotion as an important consumer category. "Double 11" is the world's largest shopping festival, originally scheduled to be held on November 11 every year.
"Chinese consumers are now very accustomed to using AI productivity tools," Lian Jye Su, chief analyst at technology research firm Omdia, told Reuters.
He added that consumers who frequently use these tools may experience insufficient computing power, so buying in bulk during promotions "is a very reasonable choice."
This live broadcast is Li Jiaqi’s first time selling AI products. He earned the title of "Lipstick Brother" because he sold a large number of lipsticks online and accumulated a huge fan base.
The live broadcast showcased Qianwen’s office computing power packages, laptops equipped with AI functions, and office equipment such as Dingtalk A1, QwenNote A2 AI audio note cards and other AI hardware.
Li Jiaqi asked Chen Yusen if he could use AI to create a digital avatar for himself so that he could chat and interact with fans around the clock.
Chen Yusen responded that although AI cannot replace Li Jiaqi, he hopes that AI can help users handle daily affairs and allow people to spend more time with their families.
"Beijing Business Daily" quoted Zhang Yi, CEO and chief analyst of iiMedia Consulting Group, as saying that "the intention expressed by Li Jiaqi in selling tokens may be more important than the number of tokens sold." Selling tokens is more like an enlightenment movement in the mass client market, dragging the technical narrative for enterprise clients into the context of mass consumption.
E-commerce giant Alibaba said that its subsidiary Tmall has launched an AI Token area for "Double 11", providing consumer-oriented computing power packages from Alibaba Cloud, MiniMax, Dark Side of the Moon and Zhipu AI.
JD.com has also set up an AI Token area, integrating a number of enterprise services including DeepSeek, Zhipu AI and ByteDance’s Volcano Engine.
Alibaba said that from October 1 to 20, sales of AI computing power packages increased by 450% compared with the same period last month. In addition, within the first hour after the "Double 11" promotion officially started, sales of AI personal computer notebooks increased by more than 300% year-on-year.
Su Lianjie told Reuters that computing power packages usually have a relatively long validity period, which may prompt consumers to stock up in advance. However, he also reminded that AI products are updated and iterated rapidly, and consumers may worry that prepaid services will soon be replaced by new products or even cease operations, so they have concerns about paying in advance.
The "Double 11" shopping festival was launched in 2009 to stimulate consumption. Statistics from Syntun, a third-party data agency, show that the total sales of major e-commerce platforms during “Double 11” last year reached 1.70 trillion yuan (approximately US$255 billion).
