Turkish Airlines Became Liverpool's New Jersey Chest Sponsor

Turkish Airlines will be Liverpool's shirt sponsor as of the 2027-28 season. Within the scope of the cooperation, the THY logo will appear on the front of the jerseys of Liverpool's men's, women's and academy teams. With the agreement, the main sponsor of the British team will change after 17 years. The collaboration, which will begin as of June 2027, will bring together two brands that have global reach and share the vision of connecting people around the world.

"WE ARE PLEASED THAT OUR BRAND WILL BE FOUND IN ONE OF THE MOST ICONIC JERSEYS OF WORLD SPORTS"

Making a statement about the agreement, THY General Manager Ahmet Olulmuş said, "Liverpool Football Club is one of the most well-known and respected football clubs in the world, with its deep-rooted heritage and strong fan community spreading all over the world. We are very pleased that Turkish Airlines will be the main partner of the club and that our brand will be featured on one of the most iconic jerseys of world sports. As the airline that flies to the most countries in the world, connecting people, cultures and continents is at the core of our identity. This cooperation; their global reach, their understanding of excellence and the world's "It brings together two global brands that stand out with their power to inspire millions of people around the world. The agreement also represents a new and important phase of Turkish Airlines' long-standing support for world sports. We believe in the unique power of sport to transcend borders and bring communities together. We look forward to moving forward with Liverpool FC and its fans around the world."

LIVERPOOL COMMERCIAL AFFAIRS DIRECTOR LATTY: FOR THE FIRST TIME AFTER 17 YEARS

Ben Latty, Liverpool FC Commercial Affairs Director, said: "This agreement is an important milestone for Liverpool FC and we are delighted to have Turkish Airlines as our main partner as of June 2027. The front of the Liverpool jersey has a special place in the history of our club. Turkish Airlines is a globally recognized organization with a wide international flight network. We look forward to starting our cooperation and building a long-term, strong relationship on the strong foundations of our special memories dating back to 2005. This announcement also "It is also an opportunity to recognize the extraordinary contribution that Standard Chartered has made to Liverpool FC over the last 17 years. They have been an important part of our journey during a very special period in our club's history. We are pleased that Standard Chartered will continue to be part of the Liverpool family as a global partner from 2027. We are looking forward to the new season as we prepare for the transition and look forward to welcoming Turkish Airlines as our main partner from June 2027."