Uber Eats deepens cooperation with Wangpin Group and launches member connection service

When consumers order meals from Wangpin Group through the Uber Eats App, as long as they complete the membership connection, they can simultaneously accumulate "Crazy Food" membership points and enjoy member rewards. (provided by the operator)

[Reporter Qiu Qiaozhen/Reporting from Taipei] Food delivery platform Uber Eats and Wangpin Group have recently further deepened their cooperation. Wangpin's "Crazy Food" member connection service has been officially launched. Consumers can order meals from Wangpin Group through the Uber Eats App. As long as they complete the membership connection, they can simultaneously accumulate "Crazy Food" membership points and enjoy member rewards.

Uber Eats simultaneously announced the food delivery consumption trends of Wangpin Group's brands. Among them, Shuangbei is the main consumer market for Wangpin Food Delivery. In regions outside Shuangbei, Miaoli, Tainan and Kaohsiung have the highest member connection rates, reflecting the use of Wangpin membership services by consumers in different regions through the food delivery platform.

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In addition, Wangpin's "Shi Erguo" and "12mini Quick Cooking Small Hot Pot" are popular Wangpin brands ordered by consumers through Uber Eats. In terms of member connection rate, "Xiangya", "Shi Erguo" and "Qinghuajiao" rank among the top three. Currently, 19 brands of Wangpin Group and more than 346 stores can be ordered through the Uber Eats App.

According to internal data statistics of Uber Eats App, since the member linking function was launched in August, on average, one out of every three orders for Wangpin Group meals through Uber Eats in the first week was completed. Consumers only need to order Wangpin brand meals on the Uber Eats App and enter their mobile phone number in the "Wangpin Crazy Food Membership" field on the checkout page to complete the binding. Orders placed before December 31 can enjoy 1% Crazy Food Points as a reward.

In conjunction with the launch of the member connection service, Uber Eats and Wangpin Group are launching a multi-brand buy one, get one free event from now until September 22. This time, in addition to the return of Qinghuajiao's "Jiaoxin Hot and Sour Noodles Set" that previously sparked discussion on Threads, it also includes Xidi's "Oven Baked Spicy Tender Chicken Rice", Yiqi's "Sizzling Stone Grilled Pork Kama Rice + Japanese Pudding", Taobanwu's "Japanese Tangyang Chicken Rice" and other items.

In terms of membership discounts, during the event, if you bind the "Crazy Food" membership through the Uber Eats App, you can get a 2-month free trial plan for Uber One membership. The quantity is limited and while stocks last. Uber One members who have completed the "Crazy Food" membership binding and spend 450 yuan or more in a single transaction at designated Wangpin Group event merchants can also enjoy a 15% discount, with a maximum discount of 100 yuan for a single transaction. The same quantity is limited. In addition, by completing cross-brand consumption tasks, you can also get additional "Crazy Food" points and lottery qualifications, bringing more member-exclusive rewards.

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