
《經濟日報》評論懂車帝在尊界V800煞車踏板斷裂事件中存在利益衝突,缺乏公信力,警告媒體不應將測評武器化,否則將損害中國新能源汽車產業生態,並指出爭議已從產品安全升級至民族品牌形象與輿論導向的交鋒。
AI-generated summary
華為近年被逐漸納入民族品牌敘事,其汽車業務被賦予超越產品本身的象徵意義。尊界V800煞車踏板斷裂事件原本圍繞產品安全,後演變為有關中國新能源汽車實力、民族品牌形象與輿論導向的交鋒。
週六(10月17日),中共中央直屬黨報《經濟日報》再度評論華為尊界V800煞車踏板斷裂事件,批評測評平台懂車帝存在「角色衝突」、缺乏公信力,引發新一輪討論。
BBC中文此前報道,10月8日,字節跳動旗下汽車評測帳戶懂車帝發布影片,顯示華為與江淮汽車合作推出的尊界V800在測試中出現煞車踏板斷裂。影片發布後輿論嘩然,江淮汽車股價應聲跌停。其後一週,中國媒體的態度由質疑轉為沉寂,直到10月11日《人民日報》刊文批評「速成車」,被認為是官方對此輪爭議的首次定性。隨後媒體風向再轉為要求公布檢測結果,焦點始終是尊界V800是否存在安全隱患。
10月15日晚,美國特斯拉發布新款Roadster,演示車輛利用壓縮氣體推進器短暫離地、翻轉及著陸。部分中國網民隨即把尊界爭議與中美汽車產業競爭放在一起討論,「我們連煞車踏板都無法保證,他們的汽車已經能飛?」成為當時流傳最廣的評論之一。到週六,《經濟日報》發文調整風向,稱汽車製造工藝極為複雜、產品存在瑕疵在所難免,指媒體不能藉此風波把「速成車」標籤貼到這款車型上,「甚至貶低整個中國新能源汽車產業」。
這場討論的背景,是華為近年被逐漸納入民族品牌敘事,其汽車業務也被賦予超越產品本身的象徵意義。一場原本圍繞產品安全的爭論,最終演變成有關中國新能源汽車實力、民族品牌形象與輿論導向的交鋒。
從煞車踏板到「速成車」
10月13日,尊界汽車發布第三方檢測報告,稱尊界V800各項指標均符合國標。不少網民依然質疑:實車測試中出現踏板斷裂,產品卻仍符合現行標準,是否意味著現有測試標準未能覆蓋部分實際使用情境?
業內人士、汽車工程師和「懂車帝」方面隨後指出,報告採用的是台架靜態測試,涉事影片呈現的卻是實車動態急煞工況,兩者受力條件不同。因此,這份報告既不能直接否定懂車帝的測試結果,也無法解釋三輛測試車為何在相似位置出現斷裂。
10月15日晚,工信部等三部門成立聯合調查組,針對尊界V800事件展開調查。
事件發酵之際,多宗新能源車品質爭議被重新翻出。奇瑞OMODA 5的後軸脫落事故,以及尊界V800上市初期的車門故障片段,都被部分網民視為中國汽車產業追求快速迭代和規模擴張之下的警訊。「速成車」一詞由此在社交平台廣泛流傳。
「速成車」並非因尊界事件才出現的新說法。今年8月,《人民日報》已發文批評部分車企過度追求研發速度,質疑整車開發是否完成必要的測試流程。煞車事件發生後,《人民日報》再於10月11日刊出《對「速成車」說不》,呼籲尊重汽車研發規律和安全驗證程序。
但隨著尊界爭議持續發酵,相關討論逐漸超出產品本身。當部分網民開始用「速成車」概括中國新能源車的品質問題,並把它與中國汽車出海、產業競爭力等議題掛鉤後,部分中國媒體的論述亦隨之轉向。《觀察者網》、虎嗅等媒體在討論時,開始強調這一標籤可能損害中國汽車品牌的海外形象。
特斯拉新車點燃「恨國」之爭
特斯拉在此時刻發佈新款Roadster的影片,展示了讓汽車短暫離地、翻轉及著陸的技術,在驚艷市場的同時,也被中國網民拿來與喧鬧多日的煞車踏板事件對比。
有網民感嘆:「很難想像Roadster 2跟煞車斷裂是同一時期的產物。」也有人把眼下的技術落差,比作晚清官員李鴻章訪美時面對的衝擊。
另一種聲音隨後出現。有評論認為,對特斯拉的讚賞已超出產品層面,本質上是在否定中國汽車產業,持這類看法的人甚至被貼上「恨國」標籤。
討論的焦點由此從煞車踏板是否安全,轉向民族產業、技術自信與國家認同。
官媒重新定調:測評不應被「武器化」
此後官媒也開始轉向。10月17日《經濟日報》發表的文章題為《「煞車門」不只拷問質量安全》,指懂車帝在測評過程中存在利益衝突。文章稱,懂車帝一邊測評,一邊靠車企廣告和線索導流,集「裁判員」和「運動員」於一身,「難建公信力」。
文章還暗指,煞車事件中「沒有證據表明那些網上消失的視頻、圖文系該企業所為,但極易讓媒體和網民產生不好的聯想」。文章同時強調,媒體不能藉此風波把「速成車」的標籤隨意貼到這款車型上,「甚至貶低整個中國新能源汽車產業」。
文章又指,中國正從汽車大國邁向汽車強國,這既不能靠「幾段測試視頻、憑藉流量優勢引爆網絡對立情緒來實現」,也不是靠車企自說自話。文章警告:「將測評『武器化』,今天受打擊的是某個品牌,明天受打擊的是一家企業,最終受傷害的是中國汽車產業生態。」
文章發表後迅速被多家官方媒體轉載,澎湃新聞等同日跟進多篇報導。這些報導肯定中國新能源汽車產業的完整度與交付能力,核心訊息是民眾不應「踩一捧一」:肯定特斯拉的創新,不等於否定中國新能源汽車的大規模裝車與交付實力。報導同時把輿論矛頭引向難以問責的車企「內卷」問題,而非產業整體質素。
另有中國媒體稱「懂車帝一腳給中國汽車出海造成了很直接的損失」,指多家海外媒體因其測評而跟蹤報導了中國新能源車近期接連出現的品質問題,受影響的是整個中國汽車產業。
AI outlook — possibilities, not facts
聯合調查組將在未來數週內公布尊界V800煞車踏板斷裂事件的調查結果
Likely · Within weeks
中國官方媒體將繼續強調測評不應被武器化,並維護民族品牌形象
Very likely · Within weeks

When the car platform understands Chedi actually tested the Zunjie V800, it was found that the brake pedal was broken, which raised questions about the quality. The Ministry of Industry and Information Technology and three other departments have set up a joint investigation team. The incident subsequently evolved into a social controversy regarding public opinion control, patriotic brand image and consumer supervision rights.

At the 140th Canton Fair, the new energy vehicle and smart travel exhibition areas attracted a large number of overseas buyers. Many European buyers said that China is leading in new energy vehicle technology and is seeking to cooperate with Chinese car companies to develop agency sales and construction of supporting facilities such as charging piles. Chinese car companies are also accelerating the "expansion of the industrial chain" overseas.

The Consumer Council pointed out that there are 9,508 to 10,943 accidents involving large vehicles in my country every year, with 366 to 405 deaths. Among them, there are about 2,000 left-right turning accidents related to blind spots and inner wheel discrepancies, resulting in more than 2,000 casualties. In response to cases such as the bus in Taipei's Wenshan District that hit an old woman and the ex-wife of a New Taipei City council member, and breast cancer authority Zhou Jiazheng, the Consumer Foundation called on the government to raise the safety threshold for high-risk large vehicles to a composite requirement of imaging + active detection/warning, and review the current "one of three" standards. It recommended subsidizing the upgrade of old vehicles and setting a time limit, emphasizing the need to confirm actual use and accident reduction effects after installation.
In response to online feedback that the brake pedal bracket of the Zunjie V800 car was broken, the Ministry of Industry and Information Technology, the Central Cyberspace Administration of China, and the State Administration for Market Regulation attached great importance to it and set up a joint investigation team to conduct verification and handle it in accordance with the law. Zunjie said it would actively cooperate. The article points out that the incident has touched the nerves of consumer safety, questioning the quality control of the new energy vehicle industry, and mentions recent incidents such as Chery's broken shaft and Xpeng X9 failure. It emphasizes that supervision has launched special actions and a draft for comments to standardize the industry, and warns against sacrificing quality in a hurry.
On October 15, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Ecology and Environment, and the State Administration for Market Regulation organized a discussion with more than 30 key automobile companies to interpret the draft of the "Notice" for comments, requiring companies to strengthen safety main responsibilities, standardize marketing and publicity, and strengthen the safety assurance capabilities of intelligent networked new energy vehicles.
Four departments, including the Ministry of Industry and Information Technology, recently organized symposiums with more than 30 key automobile manufacturers, calling for resisting irrational competition, strengthening innovative design and R&D testing and verification management of automobile products, strictly prohibiting false and exaggerated propaganda, and resolutely guarding the bottom line of product safety.