ZEED entered the Turkish market

New technology brand ZEED entered the Turkish market with a press conference held at The Peninsula Istanbul on November 3. Introduced with its product family ranging from smartphones to tablets, from smart watches to wireless headphones, ZEED offers technology options for different lifestyles and usage habits. Developed with the "From A to Z, For You" approach, the brand aims to shape technology according to the individual needs of users and deliver it to wider audiences at accessible prices.

EVERYONE HAS THEIR OWN PHONE

ZEED's brand story is based on the idea that not everyone expects the same thing from technology. The brand, which sets out with the understanding of "There is no single right way to live. There is no single right phone either", offers consumers the freedom to choose technology that suits their own priorities with the slogan "From A to Z, For You".

ZEED considers users not only according to their age or demographic characteristics, but also according to their relationship with technology and usage habits. Those who need long battery life in their daily lives, those who use their phones to produce content, those who prioritize design, mobile game enthusiasts and professionals looking for high performance are at the focus of the brand's different product groups.

With this approach, ZEED is positioned as an alternative that adapts technology to personal needs and lifestyles, rather than being a brand that stands out only with its technical features.

"WE WANT EVERYONE TO HAVE A ZEED THAT SUITS THEIR NEEDS AND LIFESTYLE"

Speaking at the launch of ZEED, Evofone Deputy General Manager of Marketing (CMO) Birol Sülük evaluated the starting point of the brand and its goals in the Turkish market with the following words:

"Today, technology is an indispensable part of our lives, but we all have different expectations from technology. For some, long battery life, for some, camera, for some, design, and for some, high performance is the priority.

We developed ZEED based on these differences. With our 'A to Z, For You' approach, we want users to have access to technologies that suit their needs and lifestyles.

Our aim with ZEED is not only to introduce new smartphone models to the market, but also to create an accessible and reliable technology brand that responds to different needs. We aim to take part in different areas of users' daily lives with our tablets and accessory products, as well as our smartphones.

Türkiye is a priority market for us. We aim to reach more users by expanding our product family in the coming period and gain a meaningful share in the Turkish smartphone market within five years. We prioritize user expectations at every stage, from the design of our products to the user experience, from after-sales services to the warranty period. We want to offer long-term trust to our users with our three-year warranty advantage.

“We aim to make ZEED a brand whose product diversity and user base grows over time, and which has a permanent place in the technology market.”

THREE YEAR WARRANTY AND STRONG AFTER-SALES SERVICE INFRASTRUCTURE

One of ZEED's important points of differentiation in the Turkish market is its three-year warranty advantage and after-sales service approach. The brand is powered by Evofone's existing infrastructure in its production and technical service processes.

In the processes carried out in Evofone's production facilities in Tuzla and Kurtköy, each of the ZEED phones is subjected to comprehensive performance, functional and hardware tests one by one before packaging. These rigorous testing processes aim to minimize possible malfunction risks, increase product durability, and provide users with a high-performance, reliable experience.

It is aimed to provide ZEED users with a comprehensive service experience after sales. Evofone's more than 250 technical service experts, three main repair centers in Kağıthane, Kadıköy and İzmir Konak and five fast delivery points constitute the brand's after-sales service infrastructure. While an average solution time of three business days is targeted for service and return processes, additional warranty options and device renewal programs also support the user experience.

ZEED aims to meet users across Türkiye and deliver its products to large audiences by creating a widespread distribution network in online and physical sales channels.

ZEED COMES WITH A PRODUCT FAMILY FOR DIFFERENT NEEDS

ZEED initially enters the smartphone market with the Z One, Z Pro 5G, Z Pro Plus 5G, Z Pro Max 5G and Z Play models. Z Slim and Z Ultra models, which are in the brand's product portfolio, will be available for sale in the coming period.

Developed for those looking for a long battery life and a smooth experience in daily use, Z One stands out with its 6,000 mAh battery and 120 Hz screen. While Z Pro 5G aims to make the next generation connection technology more accessible, Z Pro Plus 5G focuses on content production with the Sony camera sensor and practical shortcut features. Z Pro Max 5G, on the other hand, appeals to users looking for high performance in intense workload with its 6.9 inch screen, 256 GB storage space and powerful processor.

The brand's smartphone family is planned to be expanded with Z Slim, Z Play, Z Ultra and Z P Limited Edition models in the coming period. Z Slim with its slim design, Z Play with its features for mobile gaming experience, Z Ultra with its advanced camera system and Z Pro Limited with its transparent body design will offer options for different user expectations.

EXPANDING TECHNOLOGY ECOSYSTEM WITH TABLETS AND ACCESSORIES

ZEED aims to expand its technology ecosystem with its products in the tablet and accessory categories as well as smartphones.

Z Pad Ultra LTE, Z Pad Pro LTE and Z Pad SE LTE models in the brand's tablet family; It offers different screen sizes, connection features and hardware options for education, business life and daily use. In addition to models that focus on productivity with their large screens and pen support, there are also options that aim to provide ease of use with accessories such as keyboard and mouse.

In the accessories category, the Z Watch Active smart watch and Z Buds Pro wireless headphones stand out. While Z Watch Active brings together features such as Bluetooth calling, sports tracking and long battery life, Z Buds Pro aims to provide an uninterrupted sound experience in daily life with active noise canceling technology and long usage time.

ZEED PRODUCT FAMILY AND TECHNICAL SPECIFICATIONS

smartphones

Z One – Long battery life accompanying the pace of daily life

ZEED's Z One model in the entry segment was developed for consumers looking for a balanced experience in daily communication, social media, video watching and mobile application use.

Focusing especially on the needs of students, young professionals and busy users, the model combines long battery life and fluent screen experience.

The 6.67-inch HD + screen and 120 Hz refresh rate offer a smooth viewing experience in social media streams and transitions between applications. The 6,000 mAh battery capacity supports up to two days of battery life depending on usage conditions, while 18W charging support provides ease of daily use.

Powered by the MediaTek Helio G81 processor, Z One has 6 GB RAM and 128 GB internal storage. There is a 50 MP main camera, 2 MP auxiliary camera and 8 MP front camera for photo and video shooting. Offering 4G connection support, the model comes in Titanium Green and Magnetic Black color options.

Highlights: 6.67 inch HD + 120 Hz screen, MediaTek Helio G81 processor, 6 GB RAM, 128 GB storage, 50 MP + 2 MP rear camera, 8 MP front camera, 6,000 mAh battery, 18W charging and 4G connection.

Z Pro 5G – accessible alternative to 5G technology

Z Pro 5G was developed to bring new generation mobile connection technologies to daily use needs. The model appeals especially to consumers who want to benefit from 5G connection and seek a balance between performance and price.

Equipped with a 6,745 inch HD + IPS screen and 120 Hz refresh rate, the device supports 5G connection with its Unisoc T8200 processor. 8 GB RAM and 128 GB storage capacity facilitate multiple application use and daily file management.

Focusing on long-term use with a 6,000 mAh battery and 18W charging support, the model has a 50 MP main camera and a 2 MP auxiliary camera on the back and an 8 MP camera on the front.

Offered in Titanium Green, Magnetic Black, Prism Rose and Steel Blue color options, Z Pro 5G also provides design alternatives that appeal to different styles.

Highlights: 6.745 inch HD + IPS 120 Hz screen, Unisoc T8200 processor, 8 GB RAM, 128 GB storage, 50 MP + 2 MP rear camera, 8 MP front camera, 6,000 mAh battery, 18W charging and 5G connection.

Z Pro Plus 5G – Camera experience focused on content creation

Z Pro Plus 5G is designed for consumers who use their smartphones not only for communication but also to produce photos, videos and social media content.

The model's 48 MP Sony IMX582 main camera sensor supports detailed photo and video shooting in different light conditions. The 2 MP macro camera and the 8 MP front camera offer different options for close-up shots and video calls.

AI Key, one of the prominent features of Z Pro Plus 5G, allows users to quickly access frequently used functions such as camera or audio recording via a physical button. The Light Ring light ring located on the back allows notifications to be followed visually and adds a different character to the design of the device.

The model with MediaTek Dimensity 6300 5G processor, 8 GB RAM and 128 GB storage offers a 120 Hz refresh rate on its 6,745 inch HD + IPS screen. Its 6,000 mAh battery supports mobile content production and intensive application use throughout the day.

It comes in Graphite Smoke, Glacier Grey, Cyber ​​Green, Kinetic Orange and Nebula Red color options.

Highlights: 6.745 inch HD + IPS 120 Hz screen, MediaTek Dimensity 6300 5G processor, 8 GB RAM, 128 GB storage, 48 MP Sony IMX582 + 2 MP macro rear camera, 8 MP front camera, AI Key, Light Ring, 6,000 mAh battery and 5G connection.

Z Pro Max 5G – Large screen and performance for intense workload

Z Pro Max 5G was developed for consumers who use their mobile devices as an important part of their business life, work with multiple applications at the same time and need a wide screen experience.

The model's 6.9-inch FHD + IPS screen and 144 Hz refresh rate provides a wide viewing area for reviewing documents, watching videos, navigation and multi-application use. It meets intensive usage needs with the MediaTek Dimensity 7100 processor, 8 GB RAM and 256 GB storage capacity.

Z Pro Max 5G is equipped with a 48 MP Sony main camera, 8 MP auxiliary camera and 13 MP front camera. While the dual speaker system supports the multimedia experience, the 6,000 mAh battery and 33W fast charging provide ease of use on busy days.

The model with 5G connection support is offered in Plasma Orange and Space Gray color options.