Foreign tourists are keen on immersing themselves in Chinese film and television culture in Hengdian, Zhejiang

China News Service, Jinhua, October 5 (Liu Zilin) ​​Put on ancient costumes, interact with NPCs (non-player characters), and experience short drama shooting... Recently, at the Hengdian Film and Television City in Dongyang, Jinhua, Zhejiang, many foreign tourists turned "watching dramas" into "entering the drama" and immersed themselves in the scenes of Chinese film and television dramas.

"I have watched a lot of Chinese costume dramas, and many of them were filmed here, so I am very interested in this place." Li Yong, a foreign tourist, said that when he came to Hengdian this time, he specially put on traditional Chinese clothes to shoot a video.

In recent years, Chinese film and television dramas have continued to become popular overseas, becoming a window for many foreign tourists to get to know Hengdian. "I came to Hengdian this time because I really like the TV series "Chasing Jade", and Hengdian is one of its filming locations." Joanna, a tourist from Poland, said, "There are many scenes and buildings here that I have seen in Chinese film and television dramas, so I am very happy to see them in real life."

The ancient costumes, ancient buildings and other elements of Hengdian Film and Television City also allow foreign tourists to experience the Chinese culture of different dynasties. "It's very colorful here. I like the Hanfu and architecture here. There are many elements that remind people of the Song Dynasty, Ming Dynasty, Qing Dynasty and other dynasties." said foreign tourist Aya Fatihi.

In Hengdian, tourists can also interact with NPCs, participate in parades, experience plots, and even participate in short drama filming. "I liked this experience very much because we interacted with NPCs and experienced the filming of short dramas, just like a TV show." Melyssa, a tourist from Brazil, said.

On October 3, NPC took a group photo with tourists from Nepal. Photo by Liu Zilin

The increase in foreign tourists has also made the scenic area staff feel clearly. "Recently, I often see foreign friends coming here to take photos and check in on the street." Hengdian Film and Television City dreamer Su Su and NPC Wan Weibing said that the staff will take the initiative to greet foreign tourists, and the tourists will respond enthusiastically.

"Many tourists from Southeast Asia, Europe and other places will come to experience traditional projects, participate in filming, parades, and put on Chinese costumes to participate." Wang Xinwen, director of the Content Creation Center of Hengdian Film and Television City, said.

With the increase in inbound tourists, Hengdian Film and Television City is also further enriching its experience products. "Next step we will launch an upgraded version of the short drama experience, adding more links suitable for foreign tourists to participate in film and television culture, traditional culture and other contents." Wang Xinwen said.

According to statistics from Hengdian Film and Television City, in the first three quarters of 2026, the number of inbound tourists to Hengdian Film and Television City increased by 245% year-on-year. (over)