The "Perfect Attendance Award" of the 9th CIIE: Foreign businessmen race against time to discuss cooperation during tea break
4,142 global merchants gathered at "Clover", and executives of many multinational companies expressed their confidence in the Chinese market
Quick Look
- The 9th China International Import Expo opened in Shanghai on the 5th, with 4,142 global merchants participating.
- During the coffee break before the opening ceremony, executives from many multinational companies such as L'Oréal, Medtronic, Boehringer Ingelheim, Pierre Fabre Pharmaceuticals, Patien Tires, Cargill Agriculture and Trading, General Motors, and Kärcher Group expressed their confidence in the Chinese market and mentioned policy expectations and rising consumer demand in the first year of the "15th Five-Year Plan".
AI-generated summary
Why It Matters
The 9th China International Import Expo opened in Shanghai on the 5th, with 4,142 global merchants participating. There is a tea break of less than two hours before the opening ceremony, during which merchants can meet their needs and look for business opportunities.
Yesterday (5th), the 9th China International Import Expo opened in Shanghai. 4142 global merchants gathered at "Four Leaf Clover". Before the opening ceremony of the CIIE, there was a tea break. What were the merchants talking about here?
Before the opening ceremony of the CIIE, there was a tea break of less than two hours. In the negotiation area, merchants from far and wide are racing against time to meet their needs and look for business opportunities.
Ye Hongmu, CEO of L'Oréal Group: In the past 9 years, as always, we will bring new brands, cutting-edge technologies and new cooperation.
Jeff Massa, Global Chairman and CEO of Medtronic: We have participated in the exhibition for nine consecutive years, and therefore won the "Perfect Attendance Award" issued by the CIIE - this is the badge. I will be wearing it with great pride over the next few days in Shanghai.
Although it is the first time for many exhibitors to come to the CIIE this year, they are actually old friends of China.
Su Yanning, President and CEO of Boehringer Ingelheim Greater China: This is my first time to participate in the CIIE, but we have been deeply involved in the Chinese market for more than 30 years.
Eric Dikuno, Global CEO of Pierre Fabre Pharmaceuticals: This is our first appearance at the CIIE. We have entered the Chinese market for about 20 years.
Having been deeply involved in China for many years, why do you still come to the CIIE to look for opportunities? The answer lies in the Chinese market in the first year of the “15th Five-Year Plan”.
Andrea Vetrano, Chief Financial Officer of Badian Tire Group Asia Pacific: I think the message conveyed by the opening ceremony is very clear. China will continue to expand investment, expand markets, and accelerate the construction of a high-standard market system. We also focus on green transformation, which is fully consistent with our company's strategy.
Ke Peiyu, President of Cargill Agriculture and Trading Asia Pacific Group: China’s clear five-year plan has brought stable policy expectations. If the policy direction is clear, the market will follow suit steadily.
When it comes to China's big market, everyone is confident. This confidence comes from the size of the Chinese market and the upgrading of Chinese consumer demand.
General Motors Senior Vice President John Roche: This year we renewed the 20-year contract.
Bernd Rutzler, Executive Vice President and Chief Marketing Officer of Kärcher Group: China’s consumer market is becoming increasingly mature. Consumers’ focus is no longer limited to the product itself and hardware parameters. People are looking forward to smarter products, embracing cutting-edge technological innovations, and increasingly favoring products that can improve the quality of life.
What to Watch
AI outlook — possibilities, not facts
More multinational companies will increase investment in the Chinese market in the next few years
Likely · Within months
Open Questions
- How many companies are participating in the exhibition for the first time?
- What specific cooperation intentions were reached during the tea break?
- The specific display contents of each exhibiting company during the CIIE


