
AI-generated summary
Busan City has been holding various cultural, tourism, and MICE events every October, and this year, it planned the 'Festival October' project with the goal of attracting tourists and extending their stay by linking them into an integrated brand.
Busan International Rock Festival, Busan International Film Festival, Asia Startup Expo
(Busan = Yonhap News) Reporter Kim Seon-ho = Busan City and the Busan Tourism Organization announced on the 30th that they will hold the '2026 Festival October' throughout Busan for a month on the 1st of next month.
Festival October is an integrated festival project designed to connect various cultural, tourism, and MICE events held throughout Busan in October into one brand so that domestic and foreign tourists can enjoy various events and stay in Busan longer.
This year, with the slogan ‘If you go to Busan in October’, a total of 22 events will be held in three fields: music/culture, film/art, and business/innovation.
Centered around the Busan International Rock Festival, Busan International Film Festival, and Asia Startup Expo (FLY ASIA), which are representative events in each field, events such as performance, culture, arts, gastronomy, festivals, and industry are held.
The city and the corporation will establish an integrated promotion base for the 'Festival October' at the Busan Eurasia Platform in Busan Station, Dong-gu, to provide comprehensive information and conduct experiential content and events.
The Busan tourism portal Visit Busan will announce the October festival to domestic and foreign tourists by presenting event schedules, themed content, and short-form videos through the website and social networking services (SNS).
The city collaborated with major online travel platforms (OTAs) to carry out customized marketing to attract tourists, and previously held a pre-promotion event targeting tourists from the metropolitan area at 'Busan Super' in Insa-dong, Jongno-gu, Seoul.
AI outlook — possibilities, not facts
The number of tourists visiting Busan during the festival period will increase compared to the previous year.
Likely · Within weeks
The Busan International Rock Festival and Busan International Film Festival will serve as major tourism attraction factors.
Likely · Within weeks

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