Home life specialty store Teliwu (7867) is expected to be listed in late October. He Tangxiong, chairman of Teliwu, said that Taiwan has entered the three major structural trends of old houses, aging and small houses, and the demand for long-term repairs has increased. Teliwu has integrated large-scale stores, community stores, online shopping, shopping malls and professional decoration and installation teams into a one-stop home service platform to seize home repair and modification business opportunities.
[Reporter Yang Yamin/Report from Taipei] Home lifestyle specialty store Teliwu (7867) is expected to be listed in late October. He Tangxiong, chairman of Teliwu, said that Taiwan has entered the three major structural trends of old houses, aging and small houses, and the demand for repairs has increased. Teliwu has integrated large-scale stores, community stores, online shopping, shopping malls and professional decoration and installation teams into a one-stop home service platform to seize home repair and modification business opportunities.
According to statistics from the Ministry of the Interior, more than 80% of Taiwan's houses are over 15 years old, and 58.49% of houses are over 30 years old. Demand for water and electricity pipelines, kitchen and bathroom renovations, waterproofing and home safety improvements continues to increase.
Ho Tang-hsiung said that the operational advantage of Teliwu lies in integrating professional consultation, on-site measurement, planning, installation and construction into the service chain, establishing a business model that is difficult for general retail and pure e-commerce to replicate. As of October 2026, there are 68+1 operating locations across Taiwan, including 29 large stores, 39 community stores and 1 large shopping mall.
The number of members has exceeded 10 million, with an average of about 1.07 members per household. The high household penetration rate has formed a huge existing customer base, and has also become an important source of business to promote subsequent decoration, installation and door-to-door services.
In addition, the trend of small homes, living alone and aging have also extended consumer demand from the purchase of goods to the purchase of solutions. At present, more than 20% of the population in Taiwan is over 65 years old, and more than 3.99 million households live alone. The increase in small-square-meter housing has also simultaneously increased the demand for storage, space efficiency, partial decoration and barrier-free renovation.
Most of these families are unable to carry out construction work on their own and are highly dependent on in-house measurement, installation and partial repairs. This is also the market basis for the "Telwood Housekeeper" launched by Tellewoo in 2019. At present, the average annual performance of each housekeeper in Teliwu is about 6 million yuan, and the average annual performance of each community store is about 30 million yuan.
In view of this, Telwu has signed nearly 300 cooperative workshops and has set up three worker training bases in the north, central and south, providing more than 2,400 hours of training and 500 person-times every year. It currently provides installation services to more than 130,000 households every year, and its customer satisfaction has maintained a long-term score of 8.7 points (out of 9 points). Compared with platforms such as Momo and PChome that focus on commodity transactions, the complete service capabilities from sales, measurement to construction help to increase the unit price and customer stickiness.
Zhang Baiqing, general manager of Tellewu, said that Tellewu's own-brand products currently account for 25%, with an annual growth rate of 5%. The average gross profit margin is 10% higher than that of general products. Tellewu is also constantly thinking about expanding from its original professional repair products to more home-branded products that "enhance life quality and health appeals." It is expected that the number of items will grow by 5% each year.
For example, the Smart Wash toilet seat and under-the-kitchen water purifier, which have been star products for many years, as well as the anti-smog screen newly launched this year, which appeals to "put a mask on your home," have all been observed in recent years through changes in Taiwan's environment, climate, people's lifestyles, and real consumer demand feedback. This has become the driving force and key to profitability for Tellus to continue to expand its diversified private-label products.
Tangxiong Tang said that Tellwu's mission is not just to sell goods, but to deliver services to every home. In the future, it will add 6 to 8 community stores every year to penetrate into communities, expand housekeeping services, and introduce AI Agent to accelerate personnel training and service scheduling. It will also evaluate upstream and downstream strategic cooperation, cross-industry equity investments, and merger and acquisition opportunities. In addition, it will continue to evaluate overseas expansion opportunities, hoping to accelerate the expansion of its operating scale.
