Shinsegae Property, second win-win project with Anseong Machum Market… Creating a ‘retro dining’ in a vacant space

The second win-win project since 5 years ago... ‘Retro Dining’ in the vacant room

(Seoul = Yonhap News) Reporter Cho Min-jung = Shinsegae Property announced on the 11th that it has carried out its second win-win project in collaboration with Anseong Machum Market in Anseong, Gyeonggi-do this year, following 2021.

In 2021, individual stores were supported with start-ups, recipes, and interior design, and this year, Starfield Anseong carried out the 'Anseong Customized Market Revitalization Project' with the Shared Growth Committee, focusing on nurturing key stores and utilizing vacant spaces.

Shinsegae Property first reorganized the internal and external spaces of 'Anseongjip', a blood clove hangover soup specialty store, and 'My Afternoon', a bakery cafe, and improved branding and customer-facing environments to better highlight the characteristics of the industry.

In addition, 'Baekdondang', a gomtang specialty restaurant, and 'Aotsuki', a Japanese rice bowl restaurant, were provided with menu development and operation consulting by chefs In-woo Jang and Dong-min Shin to improve menu completeness and profitability.

We plan to develop these four stores into 'core stores' that will drive market growth.

In addition, a food and beverage (F&B) concept store, ‘Anseong Electric’ (安城傳氣), was created in a vacant space within the market.

With the meaning of ‘delivering the energy of Anseong’, we created a retro dining space that reinterprets the sensibility of a traditional market in a modern way. Through this, the plan is to attract not only existing market customers but also nearby office workers and young customers.

This restaurant serves grilled chicken during the day and a plate of electric grilled whole chicken in Vietnamese wrap and taco style in the evening.

In addition, after consultation with merchants, we plan to improve lighting and improve the pedestrian and public area environment to increase convenience at night by the end of September.

Shinsegae Property said, "We will continue to engage in win-win activities to increase local competitiveness and self-sufficiency by constantly communicating with local community members and discovering support measures tailored to the characteristics of each region and commercial district."