China News Service, Shanghai, September 23 (Reporter Jiang Yu) The Shanghai Municipal Commerce Commission held a press briefing on policies and measures to promote consumption during the Mid-Autumn Festival and National Day on the 23rd. Shen Weihua, director of the Shanghai Municipal Commerce Commission, introduced at the meeting that Shanghai will launch 200 consumer feasts during the Mid-Autumn Festival and National Day holiday this year.
200 consumption promotion activities cover shopping malls and shopping malls in 16 districts of Shanghai, focusing on six major themes: brand discounts, global food, first and first exhibitions, national trend cultural and creative, cultural and sports events, and waterside wild fun, connecting commodity consumption and service consumption, and promoting the in-depth integration of cultural, business, tourism and sports exhibitions. Citizens and tourists can find their own way to celebrate the festival in Shanghai, whether they want to taste delicious food, check out trendy entertainment, buy big items, watch games, or go for a walk in the countryside.
During the event, policy subsidies and brand promotions worked in both directions, and consumer subsidies extended from single commodities to services. The product side covers newly purchased cars, auto parts, digital intelligence, home appliances, clothing, shoes and hats, gold and jewelry, beauty and skin care, department stores, food, cultural and sports supplies, etc., from large items to daily necessities, covering almost all major household purchasing scenarios; the service side will cover catering, tourism, performances, sports, movies, health care and senior care, etc.
You don’t have to travel far, you can eat all over the world in Shanghai. During the long holiday, Putuo Global Harbor launched a snack carnival, where food and wine from all over the world are gathered together at one time. Minhang Hongqiao Qianwan Impression City MEGA shopping mall will host Shanghai's first International Pizza Festival, with free tastings of 100-meter giant pizzas. Consumers who prefer desserts can participate in the Jing'an Jiuguang Center International Dessert Festival; those who like light snacks can go to the "Sandwich Festival" in Changning Jingyao Hongqiao; and those who want to have a drink can go to the "Full Moon China·Global Table" bistro food fair in Pudong No. 1 Yaohan Mall.
If you want to experience the Jiangnan Mid-Autumn Festival, go to Qingpu Panlong Tiandi, where Jiangnan silk and bamboo are paired with a floating market - watch lanterns, listen to music, go to the market, and feel the bustling yet gentle Jiangnan night amid the sound of paddle lights and shadows. Yangpu KIC has moved performances into the open-air street, and Chinese kung fu, national trend performances, and intangible cultural heritage handicrafts have been staged in turn. Hongkou Cultural and Art Commercial District's "Bingang Jinchao Lane 8" has created a light and shadow market in a century-old alley, with lanterns and moonlight, fairs in the alley, performances and exhibitions, Mid-Autumn Festival delicacies, etc. to create a festive atmosphere.
If you want to experience old Shanghai, go to the "Kaicangji" in Songjiang Cangcheng. The grand scene of the water transport opening ceremony will be recreated. Among the ancient bridges, boats, and carved balustrades and flower buildings, you can immerse yourself in the market and watch performances, which is like walking into an old moving picture. If you want to have fun in the countryside, Jinshan Coastal Prairie gathers for national style singing performances and parent-child carnivals. Wheat straw paintings, Song brocade ornaments, lacquer fans, etc. are paired with "Jinshan Tour Gifts" souvenirs for you to choose from; Fengxian Bay Animation Carnival launches the original IP "Caibaobao Family", parent-child research, gardening science, and new organic vegetables. After experiencing the joy of the countryside, you can also take home fresh delicacies.
"In order to make every citizen and tourist who comes to Shanghai for the festival feel comfortable shopping and buy with confidence, Shanghai has simultaneously optimized the consumption experience: key business districts support foreign card payment, while implementing departure tax refund convenience and multi-lingual services, parking guidance, and nighttime consumption guarantees to keep pace with each other, so that overseas friends and foreign tourists can spend worry-free and have fun in Shanghai," Shen Weihua said.
