According to network platform data
National Day 2026 (October 1st - October 7th)
The total box office of the movie (including pre-sales) exceeded 1 billion
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Suspense, animation, and comedy themes all appear together
Rich types and full of attractions
This year, many films will be released during the National Day holiday. Domestic films form the mainstay of the schedule, and many imported blockbusters will be released simultaneously, covering family carnivals, animations, criminal investigation suspense, warm comedies, realistic themes and other genres, which are full of attractions.
"Trace of the Detective" is based on the advanced deeds of Cui Daozhi, the winner of the "July 1st Medal" and an expert in trace inspection. The film's timeline spans several decades, not only depicting the persistence of the public security officers' original aspirations, but also witnessing the rapid development of our country's criminal investigation technology.
In his nineties, Cui Daozhi has dedicated and worked for the cause of New China for more than seventy years. Since becoming a police officer, information shows that he has experienced more than 1,200 cases in total, and he has personally fixed more than 7,000 pieces of evidence without any mistakes. The film completes the transmission of the character's spirit and values with restrained and restrained expression.
"What Do You Mean Couple" stars Xiao Shenyang and Shen Chunyang. The film tells the funny story of a couple who have been married for many years and are forced to experience each other's lives after an unexpected "soul" exchange.
"Rebirth 2" continues the realistic narrative style of the previous game, telling the story of two victims who lost their loved ones, working together to track down the crime and break through the darkness.
"Lively Colors" focuses on the emotions and lives of middle-aged and elderly people, tells the story of women's second life choices and mutual support, and shows delicate life observations.
"Peppa Pig - Perfect Vacation" tells the story of Peppa Pig unlocking wonderful adventures until she reunites with her family and has a perfect vacation.
"Heart of the Beast" stars Brad Pitt and tells the story of interdependence and two-way redemption between the male protagonist and the war dog in an extreme environment.
"Resident Evil: Outbreak Night" tells the story of Brian, an ordinary person who was accidentally caught in a biochemical catastrophe in the city. He used his meager power to fight against bloodthirsty alien species and solve the mystery of the crisis, and thus launched an extreme breakthrough about survival and choice. (Friendly reminder: minors should watch with caution)
In addition, films such as "Heroes of Dunhuang", "Old Rivers and Lakes", "Red Boy King of the Flame Mountain", "Titanie's Horn", "Grimmed Hands", "New Big Head Son and Little Head Dad: The Eye of the Sky Series: The Seventh Day Out of Control" are also on the National Day schedule.
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Silver-haired theme, early show, half price
Cinemas collectively “transform” for seniors
This year’s “Movie+” is taking on new and diverse forms. Cinemas have begun to take the initiative to "customize" movies for seniors, and county-level movies have also come up with new tricks in different scenes. Watching movies is penetrating into the lives of middle-aged and elderly viewers.
After watching the film "Live and Let Live", many elderly viewers bluntly said that the film is "close to life" and hope that there will be more cultural life suitable for the elderly in the future. Huanying Island's domestic LED movie space has launched an exclusive aging-friendly version of "Live Color". The maximum brightness of the picture can reach 300 nits, a wider color gamut and higher brightness, allowing elderly viewers to see richer colors and making their eyes more comfortable and friendly.
Cinemas proactively adjust services for the silver-haired group. In Beijing, the 89-year-old Capital Cinema has opened a "Silver Hair Special" for middle-aged and elderly audiences, incorporating "aging-appropriate" into every detail of movie viewing.
🎬Services include:
On weekdays, you can enjoy half-price movies with your senior citizen ID card;
In addition, combined with the characteristics of the elderly's work and rest, morning specials before 10 a.m. are opened during key periods;
The cinema has opened a service hotline to help the elderly, and ticket bookings can be completed with one phone call. Ticket stubs are specially handwritten with enlarged fonts, warm water is provided, and guests are guided to their seats throughout the movie viewing process;
The theater is also equipped with wider seats and wider aisles for elderly audiences.
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"Movies + Cultural Tourism + Food"
Activate new drivers of holiday consumption
During the National Day holiday, many exciting movies continued to generate popularity, and the popular delicacies made by the movies allowed tourists to "travel through the movies" to taste the same items. The filming locations also attracted a large number of movie fans to check in during the holiday.
🎬Try delicious food along with the movie
The movie "Blank Gun" takes the story of Guangdong and Hong Kong police and bandits in the 1990s as the main narrative line. The crew used many places in the old town of Xinhui, Jiangmen, Guangdong as filming locations, preserving the texture of the hometown of overseas Chinese and the fireworks of the city. Many tourists followed the footage in the film, visiting the same streets and alleys featured in the film, checking in at old shops and tasting local delicacies such as dried tangerine peel and wonton noodles from the hometown of overseas Chinese.
The movie "Welcome to Dragon's Restaurant" continues to be in theaters. The film brought tears to countless viewers with its simple Chinese value of "eating well". It also boosted the sales of classic Chinese delicacies such as Kung Pao Chicken in the film, injecting new vitality into the holiday catering market.
The prototype of the "dragon head" in the movie "Welcome to the Dragon Restaurant" is based on the Subang dish of squirrel and mandarin fish; and the protagonist Xu Fu's homemade "Xu Fu Risotto" is a fusion dish that conveys the simplicity and warmth between Xu Fu and Middle Eastern children. A hot meal carries the warmth and hope in difficult times. After watching the movie, many viewers made a special trip to the restaurant to check out the same delicacies.
Many restaurants took advantage of the popularity of the video to launch the same dish. At a restaurant in Beijing, sales of the "Xu Fu Risotto" set meal and "Dragon Head Head" themed dishes increased significantly.
🎬Tour the forest with the movie
During the National Day holiday, "touring the forest with movies" has become a popular new way of leisure during the holiday. Cultural tourism activities held in the forest ecological scenic spot in Yichun, Heilongjiang have driven holiday consumption of "watching movies - traveling in the forest - tasting delicious food".
Yichun City in Heilongjiang Province has thousands of hectares of red pine forests, with a forest coverage rate of 83.8%. The forests are rich in negative oxygen ions and the air is fresh and pleasant. It is called a "natural oxygen bar". During the National Day holiday, the local government launched the "Travel with the Movies and Visit Home in the Forest" cultural and tourism reciprocity activity. Citizens and tourists can enjoy a 20% discount at partner cinemas with tickets to four scenic spots including Tangwang River Forest Sea and Stone Forest and Wuying Red Pine Forest Sea.
After watching the movie, the audience can use the movie ticket stub to visit the four cooperative scenic spots and enjoy a 20% discount on the tickets to the scenic spots. Drive diverse consumption in scenic spots, camping, B&Bs, catering, etc. Watching movies, traveling in the woods, and tasting delicious food have become popular new ways of leisure during the National Day holiday.
The fireworks on the screen are so close
The scenery and beauty in the video are within reach
Watch movies, taste delicious food, and visit the forest
This National Day holiday
Cultural tourism consumption continues to heat up
