The 25th China International Wine Expo will be held in Wuhan in October 2026

On September 15, the press conference and media symposium for the 25th China International Wine Expo and the China Alcoholic Drinks Association’s Responsible Drinking Promotion Week were held in Beijing. The meeting announced that the 25th China International Wine Expo will be held at the Wuhan International Expo Center from October 16 to 18, 2026, with the theme of "World Famous Wines Sharing Glory". At the same time, the 2026 China Alcoholic Drinks Association Responsible Drinking Promotion Week will be officially launched. The main venue launch ceremony and the 2026 Alcoholic Drinks ESG Conference are scheduled to be held at the Wuhan International Expo Center on the afternoon of October 15. He Yong, Secretary-General of the China Liquor Association, Wang An, Director of the Convention and Exhibition Division of the Wuhan Municipal Commerce Bureau, and Wan Bo, Deputy Secretary of the Party Committee, Vice Chairman and General Manager of Guizhou Xijiu Investment Holding Group Co., Ltd. attended the press conference.

He Yong highly concisely summarized the core highlights of this wine expo in eight short sentences: the new wine alley "all the way to C", three times the value of admission tickets, the integration point of six business formats, the atmosphere of nine scenes, the check-in place for hundreds of experts, the warm-up of hundreds of episodes of short dramas, the reservoir of thousands of famous wines, and the tipsy place where thousands of people raise their glasses. This wine expo will be held in Wuhan for the second consecutive year. It is the largest national-level professional alcohol consumer goods exhibition in the country in 2026. It covers all categories of liquor, rice wine, beer, wine, fruit wine, dew wine, etc., and integrates industrial investment promotion, business docking, mass consumption, and cultural communication.

Wang An said in his speech that Wuhan is the central city of the country and the core city of the Yangtze River Economic Belt. The choice of Wuhan for this wine expo is a full recognition of Wuhan's city level, industrial foundation, exhibition environment and consumer market. Wuhan's wine industry has a solid foundation and will provide a complete three-level guarantee mechanism of city, district and exhibition hall. Twenty departments will work together efficiently to provide various services such as food safety, communication support, security and transportation organization, and actively assist the wine expo in linking up with local industries to amplify the spillover effect of the exhibition.

During the launch of Responsible Drinking Promotion Week, He Yong reviewed the ten-year path of responsibility for the Chinese alcohol industry. Over the past ten years, the cumulative number of people affected by Responsible Drinking Awareness Week has increased from 30 million to 450 million, the number of cities covered has increased from 354 to 550, and the cumulative number of micro-movies has exceeded 700 million. He said that the annual theme of the 2026 Publicity Week is "Moderate Drinking, Happy Life", which contains three levels of connotation: "Moderate amount" is the scientific background, "happiness" is the value anchor, and "life" is the scene implementation.

Wan Bo said in his speech that Xijiu, as the chairman unit of the Liquor and Social Responsibility Promotion Working Committee this year, fully understands that "being on duty" means "taking responsibility". He called on all liquor companies to turn responsible drinking from a slogan into a habit on the table, and to "join up" responsibilities from fragmentation to become the confidence of the industry.

He Yong said that the China Wine and Spirits Association will go all out to ensure various preparations and guarantees, continue to optimize the exhibition area layout, improve service quality, carefully invite merchants, strengthen media services, and make every effort to make the 25th China International Wine and Spirits Expo a benchmark wine industry event that drives urban consumption, empowers industrial upgrading, spreads wine culture, and highlights the charm of Wuhan. (Source: Xinhuanet)