iQiyi released a list of more than 350 new films for 2026-2027, launched a new brand marketing system and shared its AI-empowered film and television strategy

China News Service, September 24th. On September 23rd, the 2026 iQIYI iJOY Autumn Enjoyment Conference with the theme of "AI Goes New and Goes Far" was held in Shanghai. At the conference, more than 350 new film lists for 2026-2027 were released, a new brand marketing system was launched, and All in The strategy of AI-enabled feature film production, creator ecosystem construction layout, and insights into changes in the film and television industry demonstrate the platform’s continuous innovation in content supply, creative ecology, and commercial marketing.

The 2026 iQIYI Autumn Enjoyment Conference was held in Shanghai. Photo provided by the organizer

"Now that we have obtained some data and seen that the patterns and predictions are being fulfilled, I am very happy."

Gong Yu, founder and CEO of iQiyi, gave a company strategy speech titled "Intelligence Drives New Growth of Brands" that day. He shared the latest trends in the industry: "In the past three or four months, AI has begun to be used 'explosively' in live-action content, significantly improving the audio-visual experience, shortening the production cycle, and reducing costs." This is only half a year after he proposed the "one-one-two" law of media in the AI ​​era.

Obviously, the industry consensus half a year ago is becoming the new track today. Gong Yu introduced many of the company's moves to follow the trend and proactively seek change in the past six months: "real shooting + AI" explores and accelerates the transformation into a social media platform that links creators and audiences. Through multiple supports of tools, traffic, capital, and IP, it activates the vitality of creators, cultivates the creator ecology, and promotes the industry to form a positive flywheel of increasing efficiency, increasing production, and expanding consumption.

He emphasized: Use AI to break the high threshold of the traditional film and television industry, shorten the film and television production cycle, and explore new forms of works generated by AI to promote the surge in user content consumption, and the industry will usher in a large-scale explosion.

"From a development perspective, although the increment or income of some works brought about by technological innovation is still relatively small, the law is the law, and the future must be developed in the direction of the law." He said that in the AI ​​era, we will continue to adhere to the fundamentals of long films, not to make assembly lines, and not to degrade quality; we will strive to build a healthy and sustainable creator ecosystem so that creators can "be seen, make money, and have honor"; we will view technological changes from a development perspective and promote high-quality development of the film and television industry.

Wang Xiaohui, chief content officer of iQiyi, gave an in-depth analysis of the changes in the industry in his speech. He believed that Chinese film and television are undergoing three major changes: entering the C2C era, entering the "minority" era, and entering the platinum era of high emotional premium. These three major changes will break the current deadlock of audience differentiation, narrowed creation, and fixed costs in the film and television industry. Under the wave of AI, everyone can create. When ordinary people have AI tools in their hands, they will surely become the force that drives the industry forward and usher in the spring of China's film and television industry together.

According to reports, the first super-long live-action AI season drama "Don't Envy Mandarin Ducks, Only Envy Immortals" will be launched soon. The drama will have three seasons in total, and the first season will be launched in the fourth quarter of this year. In addition, the long-form costume drama "Nine Songs of Heaven", which will be mixed with real-life actors and AI, will also be launched in 2027. (over)