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BackOpenAI launches ChatGPT Ads in Taiwan and Southeast Asia, Free and Go plans will display ads
OpenAI launches ChatGPT Ads in Taiwan and Southeast Asia, Free and Go plans will display ads
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自由时报56 minutes agoTech2 min readChinaView original

OpenAI launches ChatGPT Ads in Taiwan and Southeast Asia, Free and Go plans will display ads

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Quick Look

  • OpenAI announced that ChatGPT Ads will be launched in Taiwan and Southeast Asia markets.
  • Ads will be displayed on the Free and Go plans, while the Plus and Pro plans still provide ad-free options.
  • Taiwanese businesses can create and manage advertising campaigns through Ads Manager.

AI-generated summary

Why It Matters

OpenAI continues to expand the commercialization of ChatGPT. ChatGPT Ads’ annualized revenue has reached US$1 billion less than 200 days after its launch. This expansion to Taiwan and Southeast Asian markets is part of the extension of its revenue model from subscription to advertising.

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OpenAI announced that ChatGPT Ads have begun to be launched in Taiwan and Southeast Asia. Advertisements will be displayed on the Free and Go plans; the Plus and Pro plans still provide ad-free options. (Reuters)

[Reporter Qiu Qiaozhen/Taipei Report] OpenAI continues to expand the commercialization territory of ChatGPT. OpenAI announced that ChatGPT Ads has begun to be launched in Taiwan and Southeast Asia markets. Taiwanese companies can create and manage advertising campaigns directly through Ads Manager, allowing brands to reach potential consumers in the form of advertisements when users are searching for information, comparing options and making decisions through ChatGPT. (https://openai.com/index/chatgpt-ads-expands-southeast-asia-taiwan/)

The new markets for ChatGPT Ads this time include Taiwan, Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam. Previously, the service has entered Australia, New Zealand, Japan, South Korea and India. With the latest wave of market expansion, ChatGPT Ads currently provides services in more than 60 countries around the world.

It is worth noting that OpenAI announced on August 31 that less than 200 days after its launch, the annualized revenue of ChatGPT Ads has reached US$1 billion, and tens of thousands of advertisers around the world are currently using the platform.

This entry into Taiwan will also further lower the threshold for small and medium-sized enterprises to use ChatGPT advertising. OpenAI stated that qualified companies can create and manage advertising campaigns directly through Ads Manager. In addition to large advertisers, startups, entrepreneurs and small businesses can also use it to introduce products or services to Taiwanese users. If ChatGPT Ads has been opened in other markets, they can also further reach out to local users.

In addition to corporate self-placement, advertisers can place ads through the OpenAI Ads Solutions team and agency partners including Dentsu, Havas Media, Omnicom Media, Publicis Groupe and WPP.

OpenAI emphasizes that ads will not affect ChatGPT’s answers, and advertisers cannot access users’ private conversations; all ads will be clearly marked and distinguished from ChatGPT answers.

ChatGPT ads will currently appear in the Free and Go plans, while the Plus and Pro plans maintain no ad options. OpenAI has also launched an advertising point discount. From now until September 30, companies can get NT$8,000 in advertising points by investing NT$8,000.

Dave Dugan, vice president and head of OpenAI's global advertising solutions, said that AI is creating new ways for businesses to connect with people. As the service expands to more Asian markets, everyone from global brands looking for new growth avenues to entrepreneurs and startups launching advertising campaigns for the first time can use new advertising models to reach users.

From ChatGPT Ads reaching US$1 billion in annualized revenue in less than 200 days, to expanding to multiple markets in Taiwan and Southeast Asia this time, it also shows OpenAI's intention to further extend its revenue model from subscription to advertising.

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What to Watch

AI outlook — possibilities, not facts

  • The number of ChatGPT Ads advertisers in Taiwan and Southeast Asia will continue to grow in the next three months

    Likely · Within months

Open Questions

  • What are the specific advertising forms and frequency of ChatGPT Ads in Taiwan and Southeast Asia?
  • After the advertising credit discount ends, will OpenAI launch other similar promotion programs?
  • What is the actual adoption rate and return on investment of ChatGPT Ads among small and medium-sized enterprises in Taiwan?

Related Topics

openai
PeopleDave DuganQiu Qiaozhen
OrganizationsOpenAIAds ManagerdentsuHavas Media
PlacesTaiwansingaporeIndonesiamalaysia
TopicschatgptAdvertisementtaiwanSoutheast Asiaads managerfree plan
This article was originally published by 自由时报.

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