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BackOpenAI 在台灣及東南亞推出 ChatGPT Ads，Free 與 Go 方案將顯示廣告
OpenAI 在台灣及東南亞推出 ChatGPT Ads，Free 與 Go 方案將顯示廣告
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自由时报1 hour agoTech2 min readChinaView translation

OpenAI 在台灣及東南亞推出 ChatGPT Ads，Free 與 Go 方案將顯示廣告

openaichatgpt廣告

Quick Look

OpenAI 宣布 ChatGPT Ads 在台灣及東南亞市場陸續推出，廣告將顯示於 Free 和 Go 方案，Plus 和 Pro 方案仍提供無廣告選擇。台灣企業可透過 Ads Manager 建立及管理廣告活動，廣告不會影響 ChatGPT 回答，亦無法存取使用者私人對話。此次擴張包括台灣、新加坡、印尼、馬來西亞、菲律賓、泰國及越南，使 ChatGPT Ads 全球服務國家超過 60 個。OpenAI 同時推出廣告點數優惠，企業投放新台幣 8,000 元即可獲得同額廣告點數，優惠期間自即日起至 9 月 30 日。

AI-generated summary

Why It Matters

OpenAI 持續擴大 ChatGPT 商業化版圖，ChatGPT Ads 在推出不到 200 天後年化營收規模已達 10億美元，此次擴張至台灣及東南亞市場是其營收模式從訂閱制向廣告延伸的一部分。

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OpenAI宣布，ChatGPT Ads開始在台灣及東南亞陸續推出，廣告會顯示於 Free 和 Go 方案；Plus 和 Pro 方案仍提供無廣告的選擇。（路透）

〔記者邱巧貞／台北報導〕OpenAI持續擴大ChatGPT商業化版圖。OpenAI宣布，ChatGPT Ads開始在台灣及東南亞市場陸續推出，台灣企業可直接透過Ads Manager建立及管理廣告活動，讓品牌在使用者透過ChatGPT查找資訊、比較選項及做決策時，以廣告形式接觸潛在消費者。（https://openai.com/index/chatgpt-ads-expands-southeast-asia-taiwan/）

此次ChatGPT Ads新增市場包括台灣、新加坡、印尼、馬來西亞、菲律賓、泰國及越南，先前服務已進入澳洲、紐西蘭、日本、南韓及印度；隨著最新一波市場擴張，目前ChatGPT Ads已在全球超過60個國家提供服務。

值得注意的是，OpenAI於8月31日公布，ChatGPT Ads在推出不到200天後，年化營收規模已達10億美元，目前全球已有數萬名廣告主使用該平台。

此次進軍台灣，也進一步降低中小型企業使用ChatGPT廣告的門檻。OpenAI表示，符合資格的企業可直接透過Ads Manager自行建立及管理廣告活動，除了大型廣告主，包括新創公司、創業者及小型企業也能使用，向台灣使用者介紹產品或服務；若其他市場已開放ChatGPT Ads，也可進一步接觸當地使用者。

除了企業自行投放，廣告主可透過OpenAI廣告解決方案團隊（OpenAI Ads Solutions team）、代理商夥伴包括電通dentsu、Havas Media、Omnicom Media、陽獅集團與WPP等進行廣告投放。

OpenAI強調，廣告不會影響ChatGPT的回答，廣告主也無法存取使用者的私人對話；所有廣告都會清楚標示，並與ChatGPT回答區分。

ChatGPT廣告目前會出現在Free和Go方案，Plus及Pro方案則維持無廣告選擇；OpenAI也同步推出廣告點數優惠，即日起至9月30日，企業投放新台幣8,000元，即可獲得8,000元廣告點數。

OpenAI全球廣告解決方案副總裁暨負責人Dave Dugan表示，AI正在為企業與人們創造新的連結方式，隨著服務擴展至更多亞洲市場，從尋找新成長途徑的全球品牌，到首次推出廣告活動的創業者及新創公司，都能利用新的廣告模式接觸使用者。

從ChatGPT Ads在不到200天內達到10億美元年化營收，到此次一口氣擴大至台灣及東南亞多個市場，也顯示OpenAI營收模式進一步從訂閱制向廣告延伸的企圖。

一手掌握經濟脈動 點我訂閱自由財經Youtube頻道

What to Watch

AI outlook — possibilities, not facts

  • ChatGPT Ads 在台灣及東南亞的廣告主數量將在未來三個月內持續成長

    Likely · Within months

Open Questions

  • ChatGPT Ads 在台灣及東南亞的具體廣告形式和投放頻率是什麼？
  • 廣告點數優惠結束後，OpenAI 是否會推出其他類似的促銷方案？
  • 台灣中小型企業對 ChatGPT Ads 的實際採用率和投資回報率如何？

Related Topics

openai
PeopleDave Dugan邱巧貞
OrganizationsOpenAIAds Manager電通dentsuHavas Media
Places台灣新加坡印尼馬來西亞
Topicschatgpt廣告taiwan東南亞ads managerfree 方案
This article was originally published by 自由时报.

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