MOSCOW, September 28 - press service of the Moscow Chamber of Commerce and Industry. On September 28, a press conference was held at the press center of MIA Rossiya Segodnya on the results of the citywide competition “Moscow Quality” 2026, organized by the Moscow Chamber of Commerce and Industry. The competition is being implemented with the support of the Moscow government and under the patronage of the Moscow City Duma.
In his speech, MCCI President Vladimir Platonov recalled the history of this competition, established by the chamber in 1997 for the 850th anniversary of Moscow and held “for the sake of entrepreneurs and for the sake of Muscovites.” “We spent a lot of time and effort convincing entrepreneurs of the objectivity of the judging of this competition,” the speaker emphasized. “To the question “Who are the judges?” managed to find the optimal answer - decisions about the quality of goods are made by Muscovites themselves, voting on the “Active Citizen” platform.
He called working not with individual companies, but with professional associations - the National Union of Bakery, the National Union of Milk Producers, the Association of Confectionery Industry Entrepreneurs, the Fish Union, the National Meat Association and others, as well as with the Honest Sign company - an important step in popularizing the competition. “It was quite easy for us to encourage entrepreneurs to participate in the competition by voicing the principles that guide us in selecting products and organizing judging,” noted the president of the Moscow Chamber of Commerce and Industry.
Then he announced the indicators of “Moscow Quality 2026”. The competition was held in eight categories of food products: bakery products, confectionery products, flour confectionery products, milk and dairy products, ice cream, soft drinks, fish products, meat products and poultry products. “131 companies took part in 90 nominations, among which I would like to highlight the nominations “Made in Moscow” and “Best Craft Product”. In total, 675 brands were represented at the competition (125 of them were small businesses),” noted Vladimir Platonov.
“Since 1997, the competition has been continuously developing - we are coming up with something new and interesting. For example, this year we are preparing letters of gratitude to all participating companies, in which we indicate how many Muscovites loved their products. We are confident that such a letter of gratitude will decorate the office and serve as excellent advertising for any manufacturing company. Many of them present their products not only in our city, but also in many regions of the country. I believe that we are obliged to share positive information with Russians information received as a result of the competition. We set ourselves further tasks to improve “Moscow Quality” - after all, this competition, among other things, provides feedback from Muscovites to authorities, to entrepreneurs and reveals what consumers are really interested in and what needs to be produced,” Vladimir Platonov clarified.
“The Moscow Quality competition makes our entrepreneurs known to as many people as possible, allowing them to receive feedback from Muscovites about the quality of their products in order to improve their quality and, accordingly, the quality of life of Muscovites,” noted Alexander Klimov, Deputy Head of the Department of Entrepreneurship and Innovative Development of the City of Moscow, in his speech.
He also spoke about the opportunities that participation in the “Made in Moscow” project opens up for businesses.
“The Moscow City Duma provides patronage to “Moscow Quality” and regards it as one of the most interesting and informative city projects that reflect the level and quality of life of every Muscovite,” Moscow City Duma deputy Andrei Titov emphasized in his speech.
He reminded the audience of the similarity of the Moscow Quality logo with the Soviet Quality Mark, which was awarded to the best products during the Soviet era. “The difference is that almost every resident of the capital has the opportunity to influence the choice of winners in Moscow Quality.” The deputy noted that such coverage became possible thanks to the “best IT project of the city” - the “Active Citizen” platform, with the help of which the “Moscow Quality” competition became almost popular. At the same time, entrepreneurs receive feedback and additional free advertising, and understand where their products fit in the competitive niche.
“The “Moscow Quality” competition has become truly Moscow and popular, so the Moscow City Duma will definitely always support this project. I hope that it will also be successfully held and developed every year,” Andrei Titov concluded his speech with these words.
First Deputy Head of the State Public Institution “New Management Technologies” (the “Active Citizen” platform) Evgenia Zolotova noted in her speech that the platform “has become a familiar part of the ecosystem of Moscow services, and thanks to it, citizens can take part in issues of urban development in absolutely all sectors – transport, urban planning, landscaping, tourism and so on.”
“Every day we collect millions of votes on this platform. Citizens have no barriers to participation,” the speaker noted.
She recalled that “Active Citizen” first joined the “Moscow Quality” competition two years ago, and told how exactly the first vote took place.
“Since then, 75 votes have already been held - this summer, as part of the Moscow Quality competition, completely different product categories were put up for voting. During these 75 votes, more than 11 million opinions of citizens were collected. These are absolutely colossal numbers,” said Evgenia Zolotova.
The speaker emphasized that the high quality standard set by entrepreneurs during the competition is precisely what creates a comfortable urban environment.
According to her, today in “Active Citizen” Muscovites have access to 33 votes, 83 quizzes about Moscow, as well as the “History of Muscovites” section, in which more than 500 stories have already been published.
At the end of her speech, the speaker recalled the city’s loyalty program “Million Prizes” and voiced how Muscovites can use the points they receive.
Deputy General Director of the Moscow Export Center ANO, deputy head of the Made in Moscow project, Daria Sharonova, emphasized in her speech that “today this project is not just a promotion program for companies that helps them increase their sales, but a whole ecosystem of various promotion tools” - new online channels for selling their products, the ability to place them on branded showcases of leading marketplaces, in various special projects.
“Today both large and small and medium-sized businesses have a unique opportunity to enter the site, stand under a single branding “Made in Moscow” and start using tools to promote their products,” the speaker assured.
