Hubei's 2026 "China Charity Day" publicity campaign launched in Yichang

China News Service, Yichang, September 5 (Guo Xiaoying, Dong Xiaobin, Zhu Dongmei) September 5 is the eleventh "China Charity Day" in my country, and the week it falls on is the sixth "Hubei Charity Week". The launching ceremony of Hubei Province's 2026 "China Charity Day" and "Hubei Charity Week" publicity activities was held in Yichang on the evening of the 4th, focusing on the fruitful results of philanthropy's deep roots and innovative development.

Yichang is home to the Three Gorges Project and the Gezhouba Water Conservancy Project. It is known as the "Hydropower Capital of the World" and has won the title of "National Civilized City" for five consecutive years. Over the years, the city has based on its regional characteristics and kept pace with the times, and has continued to improve its charity service system at the city, county, township and village levels, pushing charity resources to the grassroots and accurately benefiting people in need.

At the launch ceremony, Yichang focused on promoting the self-developed digital charity platform "Yishanxing" mini program. The platform breaks through data barriers in multiple departments, relies on digital technology to empower charity transformation and upgrading, and greatly improves the accuracy and effectiveness of charity assistance and public welfare assistance.

On the same day, the city's first charitable trust, the Hubei International Trade Group Tongxin Huiji Charitable Trust, was officially signed and launched, with a total amount of 700,000 yuan, which will be used exclusively for caring for children in need, assisting urban sanitation workers and other public welfare areas.

The charity culture into enterprises initiative was simultaneously launched at the event. 10 caring enterprises donated 5.2762 million yuan on site, and the donations will be used exclusively for the development of charity in Yichang City.

Many enthusiastic citizens also participated in public welfare assistance that night, gathering little light to help people in need through handicraft charity sales, volunteer services and other methods.

The reporter learned from the Yichang Charity Federation that this year the city's charity work will focus on key tasks such as the construction of the new Three Gorges Water Transport Channel and rural revitalization. It will in-depth implement four special actions: serious disease care and emergency relief, corporate sunshine student assistance, major project assistance, and rural revitalization problem solving. It will continue to optimize the functions of the "Yichang" platform, standardize the management and use of donations, and effectively ensure that charity resources are accurately implemented and benefit people's livelihood.