
Real Madrid topped the ranking of football clubs with the most valuable brand in 2026 with a value of $2.766 billion, according to the “Brand Finance” classification, with an annual growth of 25% after the development of the Santiago Bernabeu Stadium, while Barcelona came second with a value of $2.276 billion.
AI-generated summary
Brand Finance annually ranks football clubs according to their brand value, and the evaluation is based on the financial performance, market power, and global influence of the club.
(CNN) - Real Madrid tops the ranking of football clubs with the most valuable brand in 2026 with $2.766 billion, according to the Brand Finance classification.
Real Madrid maintained its title as the owner of the most valuable brand, after its brand value grew by 25% on an annual basis, strengthening its commercial position following the completion of the Santiago Bernabeu Stadium redevelopment project.
Barcelona came in second place with $2.276 billion, then Arsenal with $1.772 billion, Bayern Munich with $1.748 billion, and Paris Saint-Germain with $1.734 billion.
Manchester City came in sixth place with $1.709 billion, then Liverpool with $1.695 billion, Manchester United with $1.659 billion, Chelsea with $1.101 billion, and Borussia Dortmund with $766 million.
These ten clubs account for more than 60% of the total value of the brands included in the classification, which includes 50 clubs.
AI outlook — possibilities, not facts
Real Madrid will continue to maintain its position as the most valuable football club in the brand over the coming years if it continues to develop its facilities and achieve sporting successes.
Likely · Within years
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