M.Video plans to return to sustainable profitability in 2027–27–2028

Brief retelling from RIA II

M.Video plans to return to sustainable profitability in 2027–2028 thanks to business transformation.

The company is gradually moving away from outdated solutions and switching to its own software, developing key elements of the platform.

M.Video is building an open platform following the example of Chinese solutions and developing an open protocol for interaction between market participants.

MOSCOW, September 23 - RIA Novosti. M.Video plans to return to sustainable profitability in 2027-2028 thanks to business transformation, said company CEO Vladislav Bakalchuk.

“According to our estimates, in 2027–2028. This should happen due to business transformation. We are building a more efficient and digital company,” Bakalchuk said, answering a question from the Vedomosti newspaper about when the company will be able to return to sustainable profitability.

He noted that most of the changes at the moment in the company are related to technology. According to him, M.Video is gradually moving away from outdated solutions and switching to its own software.

“We are developing almost all the key elements of the platform – storefronts, logistics, personal accounts, tools for warehouses, pickup points, transportation, product search and mobile applications,” Bakalchuk explained.

According to the CEO, the company, as part of its transformation from a classic electronics seller to a multi-category marketplace, is building an open platform following the example of Chinese solutions - it will have many independent storefronts, united by common technological standards.

“To this end, M.Video, together with Kholodilnik.ru and other partners, is developing an open protocol that will allow market participants to sell goods on different platforms through one connection. Products, logistics and services will be available on all storefronts at once. Unlike traditional marketplaces... we want to create a platform with uniform interaction protocols for all market participants,” he emphasized.