China News Service, Huzhou, Zhejiang, October 1 (Huang Yanjun, Wu Mingxian) The production line of a cosmetics company in Daixi Town, Wuxing District, Huzhou City, Zhejiang Province was running at full speed early on October 1. A batch of hand cream, body oil, lotion and other products were filled and packaged and were about to go to overseas markets.
"Currently, orders have been scheduled until January 2027, and the average daily product output can reach more than 200,000 pieces. The newly installed automatic folding box machine and other equipment in the workshop have greatly increased production capacity." Lu Yuefang, the company's workshop production supervisor, said that the products just off the production line will be shipped to customers as soon as possible.
The busy production scene is a microcosm of the growing global recognition of "Made in China" beauty products. Data from the Zhejiang Provincial Food and Drug Administration show that the province’s beauty industry exports have ranked first in China for eight consecutive years. Many beauty companies rely on intelligent manufacturing, product research and development and brand building to steadily go overseas with high quality.
Fang Hangbo, chairman of the above-mentioned company, said that the Middle East used to be its core export market. In recent years, the market has fluctuated due to the impact of the international situation, forcing companies to optimize their market layout. It will successfully explore the US market in 2026, and its foreign trade sales are expected to exceed US$10 million in the next three months.
Daixi Town is one of the three major beauty industry clusters in China. It has gathered more than 300 upstream and downstream cosmetics companies and is known as the "Beauty Town".
Another beauty company in town also stepped up production during the National Day holiday. "Export orders will be concentrated in delivery from November to December. The best-selling overseas products are mainly personal care and cream cosmetics, which are mainly sold to countries and regions such as Europe, the Middle East, and Southeast Asia." Shu Yifeng, chairman of the company, said that in the first half of this year, the export volume of beauty products reached more than 600,000 sets, mainly through participating in international exhibitions to expand customer sources. In recent years, companies have improved production efficiency by updating intelligent equipment, and export volume is expected to increase by 50% year-on-year in 2026.
Relying on intelligent innovation and intensive research and development, many beauty companies in Huzhou continue to strengthen their competitiveness. For example, the leading company "Proya" has a global layout of R&D industry chain, and "Osman" leads the market with technical standards.
Zhejiang has formed a geographical network of cosmetics industry with division of labor and coordination. Hangzhou is the center of the beauty headquarters, Huzhou is the demonstration window of "Quality Zhejiang Makeup", and Jinhua, Ningbo, Shaoxing, Quzhou, Lishui, Wenzhou and other places respectively carry cosmetics manufacturing, packaging materials, ecological beauty and other subdivisions.
In Qingyuan County, Lishui City, a company that has been involved in eyebrow pencils and cosmetics for more than 20 years can produce an average of 350,000 pieces of eyebrow pencils per day. Zhou Jingjing, the general manager of the company, said that consumers in different regions have different aesthetics and industry standards, so the company develops products according to needs, and brand recognition has steadily increased. "For example, European and American consumers prefer heavy makeup, and the products have higher color rendering; Japanese and Korean markets prefer light makeup effects."
Qingyuan is located in the mountains of southwest Zhejiang. Its industry started with pencil manufacturing. It relied on homologous technology to transform eyebrow pencil production and gradually built a beauty industry chain covering eyebrow pencils, eye shadows, powder puffs, lipsticks and other categories. In 2025, the output value of eyebrow pencils and cosmetics of local enterprises above designated size will reach 200 million yuan.
