China News Service, Beijing, September 8 (Reporter Liu Liang) The "Notice on Comprehensively Carrying out the Cultivation of Safe Consumption Units and Cluster Areas" (hereinafter referred to as the "Notice") recently issued by the State Administration for Market Regulation proposes that by 2030, the country's safe consumption clusters will be widely covered by more than 5,000 safe consumption units in key areas.
The State Administration for Market Regulation held a special press conference in Beijing on the 8th to introduce the relevant situation of the "Notice".
Wang Huowang, director of the Law Enforcement and Inspection Bureau of the State Administration for Market Regulation, introduced at the press conference that the cultivation of safe consumer entities is a foundational work. Through cultivation, the business level of merchants can be steadily improved, and problems such as low service quality, excessive growth of disputes, and lack of consumer confidence can be gradually solved from the source. At the same time, it is also a systematic project that requires the participation of operators, consumers, regulatory authorities, industry organizations and other parties, and integrates multiple resources such as credit, finance, and third-party platforms.
Wang Huowang introduced that the cultivation work will focus on the following "combination punches" of incentives in areas such as credit, finance, market, and publicity.
The first is credit incentives to release the dividends of the trustworthy management system. Promote the inclusion of trustworthy consumption commitment units and cluster areas into the trustworthy joint incentive mechanism, reduce the proportion and frequency of inspections of trustworthy entities in accordance with regulations, and minimize interference with the normal production and operation activities of compliant enterprises.
The second is financial empowerment and strengthening financial service support. Guide financial institutions to provide support such as increasing credit lines, lowering interest rates, and reducing fees for assured consumption commitment units and agglomeration areas on the basis of following market rules, so as to effectively alleviate the financial pressure on merchants. Encourage the introduction of special insurance types such as assured consumption liability insurance and no-reason return liability insurance to reduce merchants' compensation concerns through risk sharing, so that merchants can more dare to fulfill their consumption commitments.
The third is to expand the market and expand the space for business development. Convenient carriers such as worry-free consumption maps and high-quality service check-in points have been launched online. Consumers can check the promised merchant information by opening their mobile phones. Promote the inclusion of committed merchants in the use of consumer coupons and support them in participating in various trade fairs, shopping festivals, cultural and tourism festivals and other activities. Through government platforms and activities to attract traffic, it can bring more customers to merchants and effectively increase store customer flow and popularity.
The fourth is publicity and promotion to enhance brand influence. Use various media platforms to set up special topics and columns to vigorously promote trustworthy consumer brands and excellent benchmarks to increase the exposure and market recognition of trustworthy merchants. At the same time, industry associations are also encouraged to dig deep into merchants who have performed well and have high public evaluations. Through experience exchange, case release, concentrated media reports, etc., the good practices of these businesses will be shared, driving more operators to follow the benchmark, and forming a good atmosphere of learning and catching up.
