河南浚县泥咕咕通过创新设计与文创电商走向海内外
拥有千年历史的中国国家级非物质文化遗产“浚县泥咕咕”,在当地传承人的创新设计与电商推动下,不仅开发出冰箱贴、哪吒等文创产品并远销美国,还通过“泥咕咕+研学+文创+电商”模式带动村民增收致富。
AI-generated summary
浚县泥咕咕于2006年被列入中国首批国家级非物质文化遗产名录,发源于河南省鹤壁市浚县西杨玘屯村。
中新社河南鹤壁9月11日电 题:一只泥咕咕 吹响千年非遗新声
中新社记者 官逸伦 范晓恒
玄鸟、白兔、赤马……在位于河南省鹤壁市浚县西杨玘屯村的卫雪泥塑艺术品馆内,随处可见线条流畅、色彩鲜艳的泥彩塑。
尽管造型各异,但只要对着尾部小孔轻轻一吹,这些泥彩塑便可发出“咕咕”声响,也因此得名“泥咕咕”。2006年,有着千年历史的浚县泥咕咕被列入中国首批国家级非物质文化遗产名录。
李卫雪是国家级非物质文化遗产代表性项目泥塑(浚县泥咕咕)鹤壁市级代表性传承人。2010年起,她开始全职从事泥咕咕制作。除了传统的泥咕咕摆件,李卫雪还推出泥咕咕冰箱贴、钥匙链等产品,丰富泥咕咕的使用场景。
与此同时,李卫雪迎合年轻人喜好,设计出哪吒、熊猫等更多形态可爱、具有趣味性的泥咕咕。其中,一款包子造型的泥咕咕已经开始在美国销售,“前段时间,光这一个款我就卖了2000多件”。
9月10日,河南省鹤壁市浚县西杨玘屯村,卫雪泥塑艺术品馆内展出的各类泥咕咕产品。中新社记者 官逸伦 摄
李卫雪认为,地方特色是浚县泥咕咕的魅力所在,“人们到这儿旅游,肯定要买一些有当地特色的纪念品”。
如今,西杨玘屯村创立“泥咕咕+研学+文创+电商孵化”联农带农模式,用泥塑带动村民增收致富。
对同样是国家级非物质文化遗产代表性项目泥塑(浚县泥咕咕)鹤壁市级代表性传承人的杨玉冰而言,如何在迎合市场需求、创新泥咕咕设计的同时保护和传承较为传统的泥咕咕作品,是对每一位手艺人智慧的考验。
近年来,杨玉冰尝试将传统的鸟形泥咕咕与乐器功能融合,创作出泥咕咕陶笛。在他手中,泥咕咕不仅能发出“咕咕”声,还能演奏出一首完整的乐曲。
杨玉冰表示,传统的泥咕咕作品必须存在,因为这些作品是“这门手艺的见证者”,自己的创作可以在传统作品的基础上加以改进。“在这期间,我们如何想办法去生存、去发展,就看自己的认知能力和动手能力了。”
河南省省级乡村工匠名师宋楷战说,泥咕咕的制作技艺能够保存至今,更多源于西杨玘屯村所有手艺人的坚守,“源于对养育我们这块土地的依恋”。
展望未来,宋楷战告诉记者,泥咕咕的发展还是要立足本土,梳理、整合泥咕咕背后的文化内涵。他表示,需要让传承人拥有足够自信,而这种自信“其实就是我们对家乡文化的一种坚定信念”。
身为“95后”,杨玉冰期待能有更多年轻人加入到这个行业中来。对于同样年轻的自己,他说,“我想守着这一捧泥巴,想尽一切办法让它走出去,面向大众,面向全世界。”(完)

Five of the top 100 cultural bases of the Ministry of Culture in Pingtung County cooperated with 16 local cultural centers to exhibit on the first floor of the main building of Pingtung County Library with the theme of "Cultural Buffet". The local culture is divided into five styles, including ancient and homely. The exhibition period is from September 12 to October 18. The public is invited to understand Pingtung's diverse culture through cultural dishes and plan a personal cultural trip.
2026 "Full Moon Over the World, Tea Enriches Mid-Autumn Festival" — The Maritime Tea Gathering Mid-Autumn Intangible Cultural Heritage Series Activities launched on the 11th at the main venue in Suhe Bay, Jing'an. Running through September 28 with sub-venues across multiple districts in the city, the event integrates tea tasting, intangible cultural heritage, light shows, and garden parties to promote the deep fusion of tea culture and cultural tourism consumption.

The report "New Popular Literature and Art: New Cultural Consumption Scene of Live Broadcasts, Short Plays and Online Articles" was recently released in Beijing. The report pointed out that live broadcasts, short plays and online articles have become important carriers of new cultural consumption, promoting cultural consumption to shift from a traditional, single, low-frequency model to a new structure that is lightweight, daily and high-frequency.

The "Yunlin County Chronicle", which took more than 100 experts and scholars five years to compile and covers 9 major journals with a total of 7.1 million words, is expected to be published at the end of October. For this purpose, the county government organized the "Yunlin Chronicles - Yunlin County Chronicles Special Exhibition". The first exhibition was held on the 11th at the Cultural and Observation Department Exhibition Hall, displaying precious old photos and local historical materials.

The press conference of the 2026 Cross-Strait (Xiamen) Short Drama Exchange Exchange was held in Jimei, Xiamen. The collection of short drama works, invitations to corporate participation, and recruitment for the AI short drama training and exchange camp were launched on site. The event is expected to open in late October.

The Tamsui Heritage Museum will respond to National Heritage Day on September 19, 2026, by launching a one-day free limited-edition event called "Japanese Showa Cultural Life", including a DIY fragrance bottle of the Shi Family House and an in-depth tour of Kinoshita Shizua's former residence and the Japanese Police Officers' Quarters. It will also open free tours to 9 of its historic sites at the same time.