Traditional folk customs take on new twists: Bamboo lanterns and ancient village lanterns generate new growth points for holiday consumption

CCTV News: During the holidays, traditional folk customs also took on new tricks, with bamboo lanterns, ancient village lanterns, and fish lantern cruises being staged, continuing to generate new consumption growth points.

During the holidays, in the bamboo forest in Gangkang Village, Anji County, Zhejiang, many tourists followed teachers to identify the age of bamboo, select bamboo materials, saw raw bamboo, and prepare materials for bamboo lanterns with their own hands. The experience from the source gives this year's Mid-Autumn Festival lantern production a different sense of ritual.

Different from the traditional paper jade rabbit lanterns, the rabbit lanterns hand-woven with thin bamboo strips have a smart shape. As one of the "Top Ten Bamboo Towns in China", this year, bamboo weaving skills "catch up" with Mid-Autumn Festival folk customs, allowing old crafts to take on new life in the festive fireworks, and unlocking more new possibilities for holiday consumption.

As dusk grows darker, tourists hold lanterns and participate in the lantern lighting ceremony at the Wujiangzhai Terrace Square in Zunyi City, Guizhou Province. The lights are lit one after another, and the ancient village opens a lively folk nightclub.

During this holiday, Wujiangzhai deeply integrates traditional moon viewing with local folk customs. During the day, folk pop-ups and intangible cultural heritage performances are held in the streets and alleys; at night, fish lantern parades, 1600°C high-temperature forging of iron flowers, fire pot performances, and Miao bonfire dancing take turns.

Travel platform data shows that this holiday, the search popularity of the keywords "moon appreciation, folk customs, lantern festivals, and ancient garden tours" increased by more than 300% month-on-month; the booking volume of Chinese-style night tours and folk immersive experience products increased significantly month-on-month.