Marriott International spends over RMB 3 billion to enter Sun Moon Lake, build Taiwan's first AC Ou Xuan Hotel, and strive to operate it by 2030

Marriott International Group has planted its flag in Sun Moon Lake and will spend more than 3 billion yuan to build 5 buildings and build the first AC Ou Xuan hotel under Marriott in Taiwan.

Another international brand hotel will set up shop in Sun Moon Lake! The elite business owners who operate Puli Sun Moon Mall in Nantou have signed a contract with Bastien Giannetti, Taiwan representative of Marriott International, and announced that they will spend more than 3 billion yuan to build 5 buildings to build the first AC Ou Xuan Hotel in Taiwan under Marriott. They hope to bring a completely different vacation experience to Sun Moon Lake tourists and strive to operate it in 2030.

Hong Yiyan, chairman of Elite Land, said that AC Hotels by Marriott Nantou Sun Moon Lake plans to build five buildings, which will create vacation, business, family, parent-child and other accommodation types according to different customer groups. The base is located on the section from Shuishe to Xiangshan Visitor Center, with an investment amount of approximately 3 billion to 4 billion yuan.

He pointed out that by introducing the Marriott International brand, he hopes to use its global popularity and professional services to enhance the visibility of Sun Moon Lake's international tourism and allow more international tourists to see the beauty of Sun Moon Lake and Nantou. As for the accommodation rates, he will discuss with the Marriott team and hope to set a price that takes into account quality and market acceptance. The new hotel is expected to debut in the fourth quarter of 2030.

Nantou County Mayor Xu Shuhua was also present to witness the signing. She said that Sun Moon Lake is an important international tourism card of Taiwan, with 4.75 million annual tourists, about 70% of domestic tourists and about 30% of international tourists. Marriott International’s choice to enter Sun Moon Lake this time shows its deep confidence in Nantou’s high-end tourism market. In the future, the county government will strengthen cooperation with various units and industries to allow more international tourists to experience the beauty of Sun Moon Lake, and promote the tourism industry and agricultural product marketing.

Bastien Giannetti, representative of Marriott International Group in Taiwan, signed a contract with Hong Yiyan, chairman of Elite Realm, to build a Marriott-branded hotel in Sun Moon Lake. Nantou County Mayor Xu Shuhua was also present to witness the signing.