"Proposal for World Zhejiang Businessmen to Jointly Build a Strong Brand Province" was released in Hangzhou

China News Service, Hangzhou, November 6 (Xi Jinyan) On November 6, the 8th World Zhejiang Entrepreneurs Conference Brand Zhejiang Entrepreneurs Special Event was held at the Great Hall of the People of Zhejiang Province. More than a hundred government and enterprise representatives, Zhejiang businessmen at home and abroad, experts and scholars gathered together to discuss brand development plans and talk about a bright future for Zhejiang businessmen.

The event revealed the "family background" of Zhejiang brands with a list of achievements, collided with the path to brand promotion through a government-enterprise dialogue, and created a "combination punch" of brand ecology with a set of 11 measures. Nan Cunhui, president of the Zhejiang Entrepreneurs Association, issued an initiative on behalf of Zhejiang merchants, gathering the consensus of global Zhejiang merchants and outlining a new picture of Zhejiang moving from a "brand province" to a "brand strong province".

Brand Discussion: The director and the entrepreneur were on the same stage, talking about real issues

The event was hosted by the Zhejiang Provincial Administration for Market Regulation. The most thought-provoking scene occurred in the "Brand Discussion" session: four Zhejiang businessmen put the regulatory barriers to overseas expansion, the pain points of traditional industry transformation, and the realistic bottlenecks of future industries on the table. Xie Xiaoyun, Secretary of the Party Committee and Director of the Zhejiang Provincial Administration for Market Regulation, listened carefully, addressed the issues directly, and communicated candidly with everyone.

The conversation on the same stage just revealed the key step for Zhejiang to move from a "big brand province" to a "strong brand province": Zhejiang businessmen concentrated on "making trees grow taller", and government departments untied the knot of "making forests grow".

What are Zhejiang merchants really worried about? From the beginning of "Brand Talk", the questions are very specific.

Under the chairmanship of Hu Hongwei, deputy director of the Zhejiang Entrepreneurs Development Research Institute and executive president of the Zhejiang Entrepreneurs Research Association, Tu Hongyan, chairman of Wanshili Group, Zhu Jiangming, chairman of Leapmotor, Pan Shuimiao, president of YTO Express, and Li Chu, general manager of Zhejiang Norkang Neuroelectronics Technology Co., Ltd., and Xie Xiaoyun, secretary of the party committee and director of the Zhejiang Provincial Market Supervision Bureau, held a dialogue on topics such as "regulatory barriers on the journey to overseas, pain points in the transformation of traditional industries into new ones, and realistic bottlenecks in future industrial development."

Xie Xiaoyun first shared his on-site experience at the Vienna Global Brand Summit. He used the stories of five Zhejiang enterprises to explain the five key words of Zhejiang brand: quality, innovation, green, culture and protection.

"What impressed me most was that many international guests at the scene took the initiative to raise their mobile phones to record our sharing; after the meeting, some people came over to hand over business cards and discuss cooperation. What they talked about was no longer 'price', but 'standards, certification, technology and brand'." Xie Xiaoyun said that Zhejiang businessmen go global and export not only products, but also Zhejiang brands and Chinese brands.

Ten major achievements highlight the “family wealth”: Zhejiang’s brand matrix is taking shape

At the event site, the ten major achievements in building a strong brand province in Zhejiang were released, making the "family background" of Zhejiang brands clear at a glance.

Looking at the brand matrix - Zhejiang has cultivated nearly 6,000 "brand-name" companies. The first batch of 36 "Zhejiang Premium Products" has been released. 38 brands have been selected as China's consumer famous products, ranking first in the country. There are 124 Chinese time-honored brands, ranking third in the country. Zhejiang has 1,315 famous export brands, ranking among the top in the country.

Looking at brand value - 99 brands in Zhejiang Province were selected into the Chinese brand value evaluation list, with a total value exceeding 800 billion yuan, ranking third in the country, and 24 brands worth over 10 billion yuan; 350 geographical indication industry clusters empower rural revitalization, and the operating income of the entire industry chain of historical classic industries will reach 438.9 billion yuan in 2025.

Look at quality benchmarks - Ningbo Zhoushan Port and Hikvision won the China Quality Award, Hikvision and H3C were selected as leading enterprises in the construction of a national quality powerhouse, there were 278 national manufacturing individual champions, and 2170 specialized and new "little giant" enterprises.

What supports this family is standards, services, quality, intellectual property and other foundations: Zhejiang has taken the lead in formulating 133 international standards and 3,654 national standards. In 2025, it took the lead in formulating 366 national standards, a year-on-year increase of 69.4%, a record high; the intellectual property development index ranks second among provinces (regions) in the country, with more than 190,000 high-value invention patents, and 22 national-level intellectual property protection centers and rapid rights protection centers have been built, ranking first in the country in number.

11 measures: taking care of both "growing up" and "going out", and also taking care of "protecting"

Now that you have a family, what will you do next to grow your brand? At the event, the Zhejiang Provincial Quality Standards and Intellectual Property Strengthening Provincial Leading Group Office released "Several Measures for Brand Building to Empower Zhejiang Businessmen for High-Quality Development" and released 11 "dry information" focusing on five aspects: brand matrix, brand support, brand overseas, brand shaping, and brand protection.

It not only manages "growing up" - building a brand gradient cultivation system, creating a quality infrastructure service 2.0 platform, activating the innovation momentum of Zhejiang merchants' brands, and increasing financial support for brand enterprises; it also manages "going out" - organizing brand enterprises to join groups to participate in exhibitions and expand markets, and promote cross-border e-commerce brands to go overseas; it also manages "protection" - establishing a collaboration mechanism for the protection of key Zhejiang merchants' brands; and strengthening overseas intellectual property protection.

"A thriving brand will make an enterprise prosper, and a strong brand will make Zhejiang strong." At the event, Nan Cunhui, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, chairman of the Zhejiang Federation of Industry and Commerce, president of the Zhejiang Entrepreneurs Federation, and chairman of Chint Group, issued the "Initiative for World Zhejiang Entrepreneurs to Build a Powerful Province with Brands" as a representative of Zhejiang merchants, issuing five initiatives to Zhejiang merchants around the world: establish a brand with quality, strengthen the brand with innovation, develop the brand with green, moisturize the brand with culture, and protect the brand with integrity, so as to gather the strength of global Zhejiang merchants and jointly build a Zhejiang brand highland.