(Ninth China International Import Expo) President of ACCCIM: Promote Malaysia-China economic and trade from “selling products” to “building an ecosystem”

China News Service, Shanghai, November 6. Title: President of ACCCIM: Promote Malaysia-China economic and trade from "selling products" to "building an ecosystem"

Author Fan Yubin

The Pavilion of the Malaysian Chinese Chamber of Commerce and Industry (referred to as "ACCCIM") for the 9th China International Import Expo opened at the National Convention and Exhibition Center (Shanghai) on the 6th. In an exclusive interview with China News Service that day, Wu Yiping, President of the General Chinese Chamber of Commerce of Malaysia, said that as an exhibition organizer that has participated in nine consecutive CIIEs in Malaysia, the ACCCIM has always been optimistic about the long-term potential of the Chinese market and hopes to use the CIIE as a link to promote Malaysia-China economic and trade cooperation from traditional commodity trade to brand building, investment docking and coordinated upgrading of the industrial chain.

Behind ACCCIM’s “full attendance record at the CIIE” is its long-term confidence in the Chinese market. Wu Yiping said that the CIIE has long gone beyond the simple function of product display and has become an important window for Malaysian companies to connect with Chinese buyers, find partners, and sense consumer trends. "We continue to participate in exhibitions and hope to help companies not only sell their products, but also establish their own brands and establish long-term and stable sales channels."

At this CIIE, ACCCIM organized a delegation of 166 people and set up 24 booths to display bottled water, bird's nest, Ganoderma lucidum, coffee, fresh fruits and other specialty products.

Wu Yiping said that what impressed him most was the presence of grassroots agricultural forces on the international exhibition stand - Diliwang Agricultural Ecological Tourism Cooperative brings together local farmers' special agricultural products and hopes to sell high-quality durian and other products to China through the ACCCIM platform. This is also the first time for the cooperative to participate in an international exhibition. In addition, many exhibitors brought Malaysian specialty products and traditional flavors to tell local development stories.

"The CIIE should not just be a show for large enterprises, but also open a channel for small and medium-sized enterprises, local agricultural cooperatives and even grassroots farmers to go global." In Wu Yiping's view, this is the value of the chamber of commerce platform - to connect the scattered Chinese business network and allow grassroots producers to share opportunities in the Chinese market.

Wu Yiping believes that in the future, Malaysia-China cooperation needs to break through the single dimension of commodity trade and expand deeply into the fields of industrial chain supply chain, technological innovation, digital economy and green development. He specifically mentioned the training of young entrepreneurs. During this CIIE, the ACCCIM organized young Chinese businessmen to inspect China's artificial intelligence, smart manufacturing and green technology industries, learn the brand operation and technological innovation paths of Chinese companies, and transform what they saw into actual cooperation opportunities.

Wu Yiping said that the CIIE provides a platform for Chinese businessmen to exchange experiences and share business opportunities, allowing dispersed resources to form synergies and promote two-way trade and industrial cooperation more efficiently.

In order to solve the "difficulty" of enterprises going overseas, ACCCIM established an economic and trade promotion center in August this year to provide business matching, investment matching and long-term cooperation support for overseas enterprises interested in entering the Malaysian market.

"Malaysia is an important member of ASEAN and has the location advantage to connect the Chinese and ASEAN markets." Wu Yiping said that the ACCCIM is willing to continue to play the role of bridge and link. On the one hand, it promotes high-quality Malaysian products and brands to enter China. On the other hand, it assists Chinese companies to use Malaysia as a fulcrum to expand the Southeast Asian market. Through continuous docking and complementary advantages, we can establish long-term and pragmatic cooperative relations and jointly inject Chinese business momentum into the high-quality construction of the "Belt and Road".