TAIPEI, Sept. 6 (Xinhua) -- At the ongoing Taipei 3C Computer, Electrical Appliances, Air Conditioning, and Audio-Visual Exhibition, mainland Chinese brands are seeing strong sales of home appliances such as AI air conditioners, projectors, and robot vacuums. Xinhua reporters observed that “high-quality products from the mainland” are winning over Taiwanese consumers not only through price advantages but also through high cost-performance ratios backed by superior quality.
As September begins, temperatures in Taiwan remain high, and cooling-related appliances like air conditioners continue to sell well. A model of Gree’s AI super-inverter air conditioner, which intelligently adjusts compressor frequency based on temperature changes to reduce energy consumption, has attracted many visitors.
Zhou Yongfu, head of the Northern Business Division at Gree Taiwan, told reporters that Gree established its Taiwan subsidiary in 2011, when Japanese and Korean brands already dominated half the market and consumer acceptance of mainland brands was low. Today, however, sales channels have opened up, and business is growing smoother.
Not long ago, Zhou visited Gree’s production facilities on the mainland and was impressed by the widespread use of robotic arms and highly automated assembly lines, which he described as “beyond imagination.” He revealed that, due to cost considerations, many Taiwanese air conditioner brands now outsource production to the mainland.
Hisense, a well-known television brand, has also been expanding its presence in the Taiwanese market for years. At this exhibition, it is promoting two flagship projectors. Li Shijie, a sales support specialist at Hisense’s Taiwanese distributor, explained that one model is an ultra-short-throw projector with high specifications currently available in Taiwan, targeting high-end consumers. Priced at over 200,000 New Taiwan dollars (NTD, same below), “80 percent of the first batch was sold within a month of arriving in Taiwan.” The other model, a 4K projector, will be launched in Taiwan in the fourth quarter of 2025; it sells hundreds of units monthly with continued growth, ranking among the top sellers in the over-50,000-NTD projector segment in Taiwan.
He added that Hisense refrigerators and washing machines are also expected to enter the Taiwanese market soon.
Joyoung, a renowned mainland brand of small home appliances, showcased its new air fryer at the exhibition, preparing french fries for attendees to taste. Staff member Li Weijun said that in Taiwan, Joyoung has become synonymous with soy milk makers and is considered a leading brand.
“When Joyoung first entered the Taiwanese market, it did not rely on ‘price wars’ but won over customers through quality,” Li explained. He noted that Joyoung’s blender with an automatic cleaning function offers a differentiated advantage among similar products. Additionally, its instant-heating under-sink water purifier sold over 400 units in just over a month, thanks to its single filter lasting up to four years—a configuration that reflects the development trend in the water purifier market.
Smart cleaning appliances have also become high-quality “good buys” that appeal to young consumers. Reporters observed that the exhibition areas for robot vacuums from brands such as Ecovacs and Dreame attracted many young people, with several customers placing orders on the spot. Staff members noted that the most well-known robot vacuum brands in Taiwan, including Roborock, Dreame, Ecovacs, and Narwal, all originate from the mainland. Their smart features and convenience align well with the needs of younger demographics. (End)
