
AI-generated summary
The Tokyo Game Show is one of the world's largest game exhibitions and is held in Japan every fall. Korean game companies have been seeking to target the global market through this event.
Major domestic game companies will exhibit a large number of new titles at the Tokyo Game Show (TGS), which opens in Japan on the 17th.
New games targeting the global market, from 3N (Nexon, Netmarble, NC) and Smilegate, which were rarely seen at the same time at the domestic game show G-Star, to mid-sized and indie game companies, will be showcased for the first time at TGS.
◇ Three leaders of the Korean gaming industry are about to release their new games at the Tokyo Game Show
Nexon plans to unveil the demo build of its next game, 'Pareidolia', for the first time at the Tokyo Game Show.
'Pareidolia', previously known as 'Project RX', is a work being developed by Nexon Games IO headquarters, which created 'Blue Archive', which was a hit in the Asian subculture market centered on Japan, and has attracted the attention of animation game fans around the world since its release.
In addition to the 'Pareidolia' experience, you can also see exhibitions themed around the spaces and characters in the game.
In addition, the Japanese version of 'Mabinogi Mobile', which was announced for release at the end of the year, will also meet Japanese fans at the Tokyo Game Show.
NC will also set up a large booth at TGS and showcase for the first time the new game 'Astrae Oratio', which is being developed by domestic game company Dynamis One.
Astrae Oratio is a new game being developed by Nexon Games led by the Hackshin development team that created 'Blue Archive', and is set in Tokyo, Japan in a virtual world.
A scenario screening and participatory event containing the story of the early part of the game will also be held at the site.
Netmarble also introduces ‘Shangri-La Frontier: Seven Strongest Species’, ‘Only I Level Up: Karma’, and ‘Pearl in Blue’ to TGS.
'Shangri-La Frontier' is a new mobile game developed by Netmarble Nexus based on the popular Japanese cartoon and animation of the same name, and is being unveiled for the first time by TGS.
'Only I Level Up: Karma' is a work that Netmarble demonstrated at last year's G-Star, and is a quarter-view action game based on the Korean IP 'Only I Level Up'.
In addition, 'Pearl in Blue', a collectible role-playing game (RPG) being developed by Netmarble N2, is also scheduled to meet gamers for the first time at TGS.
◇ Smilegate and NHN also showcase new works... Conjinwon, Korean joint pavilion operation
Smilegate will also present ‘Future Poetry: The Invisible Future’ and ‘Dead Account: Two Blue Flames’ at TGS.
‘Future Poetry’ meets Japanese gamers for the second year in a row, following last year’s TGS. At the site, you can meet the game characters and worldview through a large media wall along with a demonstration build.
'Dead Account' is a team rogue-lite RPG based on the Japanese cartoon of the same name, and involves forming a team with various characters to clear stages.
NHN, which has recently been focusing on the Japanese game business, will participate in the Tokyo Game Show led by its local branch, NHN Play Arts.
NHN Play Arts will newly present ▲ puzzle role-playing game (RPG) 'Touken Ranmu Pazugiri' ▲ casual puzzle game 'Pooch Embrace of Fantasy World' ▲ card battle RPG 'OVER RUSH' at the site.
In addition, previously released works such as ▲ Dissidia Duelum Final Fantasy ▲ Yo-Kai Watch Puni Puni ▲ #Compass ▲ Line Disney Tsum Tsum will also meet fans.
The Korea Creative Content Agency plans to support the participation of promising domestic small and medium-sized and venture game companies in TGS through the Korea Joint Pavilion.
Among non-game companies, Samsung Electronics [005930] and Naver Webtoon are participating in the B2B pavilion.
◇ Japanese game industry in full force... Chinese gaming industry does not participate in diplomatic conflict
Large Japanese game companies active in the global game market also show off their game development capabilities at TGS, which is held in home.
During the TGS period, Sega and Atlus will present new works that the global gaming industry is waiting for, such as 'Strangers Than Heaven', 'Persona 4 Revival', 'Crazy Taxi World Tour', and 'Total War: Warhammer 40,000', to Japanese fans.
At the site, Capcom organized a booth focusing on expansion packs for existing releases such as 'Monster Hunter Wilds: Ascendance' and 'Dragon's Dogma 2: Dark Arisen.'
Konami will unveil new games scheduled for release in September or October, including 'Silent Hill: Townfall' and 'Castlevania: The Curse of Belmont', which were jointly developed with overseas game companies.
Square Enix organized the event venue space around its key next game, 'Final Fantasy VII Revelation', which is expected to be released next year.
The Chinese gaming industry, which showed a clear presence at last year's TGS, will not participate this year.
Game companies such as Tencent, NetEase, and Hoyo Bus, which had large booths at TGS last year, were not listed on the list of B2C exhibition participants this year.
Tencent's Japanese branch was listed on the list of business-to-business (B2B) exhibitors, but is expected to participate mainly in non-game technologies such as cloud and AI.
As the diplomatic conflict between Japan and China over cross-Strait relations has prolonged, there is an analysis that large Chinese game companies have canceled their participation in TGS in awareness of this.
AI outlook — possibilities, not facts
New games from Korean game companies will receive positive reviews at the Tokyo Game Show, gaining momentum in entering overseas markets.
Likely · Within months
The absence of the Chinese gaming industry will have a short-term negative impact on gaming industry exchanges between Korea and China.
Possible · Within months

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