Busan Seven Bridges Tour production inducement effect of 4.9 billion won... “Consumption activation”

Busan City announced on the 13th that the production inducement effect of the '2026 Seven Bridges Tour' held on September 20th was analyzed to be 4.984 billion won, and the added value inducement effect was analyzed to be 2.36 billion won.

The city held a performance report and announced achievements such as revitalizing event sports tourism, increasing the inflow of stay-in tourists, ripple effects on the local economy, and improving the city brand based on participant surveys and Korea Tourism Organization data lab data.

The Seven Bridges Tour, now in its second year, is a unique cycle course that connects Busan's iconic maritime bridges, such as Gwangan Bridge, with the city center, and was so popular that it sold out in just two minutes after reservations began for two years in a row.

More than 5,000 domestic and foreign participants participated, recording a completion rate of 97% and finishing without any safety accidents.

It was successful in attracting 212 overseas participants and promoting international exchange with Ehime Prefecture, Japan.

The average per capita expenditure of participants from other regions, who accounted for 70% of all participants, was approximately 440,000 won, an increase of 12.9% compared to the previous year.

The city focused on increasing participants' stay time and tourism consumption by operating programs linked to representative local tourist attractions.

Mayor Jeon Jae-soo said, “We have confirmed the high impact that sports tourism has on the local economy,” and added, “We will continue to create a sustainable growth engine in the future.”