China News Service, Nanning, November 3 (Lin Hao Qin Xing) On November 2, the Market Supervision and Administration Bureau of the Guangxi Zhuang Autonomous Region held an administrative guidance meeting for the 2026 "Double Eleven" online centralized promotion activities in Nanning, requiring all platform companies to focus on quality and safety, and conduct a centralized review of the assets of broadcasters before "Double Eleven" To improve the quality, we will continue to remove empty shops with invalid licenses, inconsistent addresses, and multiple stores under one license to ensure that prohibited goods cannot be put on the shelves or retrieved; we must strictly control the first step of online review, eradicate the breeding ground for "ghost takeaways" from the source, and promote the same standards and management for online and offline stores.
The picture shows the meeting scene. Photo by Lin Hao
Ke Wulin, a second-level inspector of the Guangxi Zhuang Autonomous Region Market Supervision and Administration Bureau, said at the event that all platform companies should transform standardized development requirements into compliance awareness during the "Double Eleven" period, integrate compliance requirements into development strategies and embed business processes to promote development with standards and win the market with integrity.
This meeting required that relevant platform companies should focus on price integrity, improve the platform rule system, strictly implement rule disclosure and dynamic monitoring requirements, and must not infringe on the legitimate rights and interests of operators and consumers with standard terms. Live streaming e-commerce is not allowed to fake orders, exaggerate efficacy, make false promises, use artificial intelligence such as digital anchors to generate content, and must clearly mark it in accordance with the law; food delivery platforms must improve the mechanism to protect the rights and interests of delivery personnel, scientifically set delivery time limits and assessment indicators, implement anti-fatigue order dispatching rules, and implement exemption mechanisms and subsidy policies for overtime caused by non-delivery personnel such as bad weather, merchant meal delays, etc., and smooth the "green channel" for delivery personnel to complain.
Next, market regulatory authorities at all levels in Guangxi will focus on long-term governance, implement regulatory responsibilities into the entire chain of monitoring and early warning, law enforcement and case handling, and collaborative governance, and promote the platform to improve autonomous mechanisms such as merchant credit management and advance compensation for consumer disputes.
This meeting reported on the supervision of Guangxi’s online trading market in 2026. Since the beginning of this year, Guangxi has focused on online catering, elderly care services, online tourism markets and other fields to carry out special monitoring. All suspected illegal clues discovered during monitoring have been sent to local authorities for verification and disposal, with a settlement rate of 100%. More than 1,000 online cases have been filed and investigated; more than 116,000 online shopping complaints and reports have been received through the national 12315 platform, and 2,784 cases have been filed, saving consumers 12.8 million yuan in economic losses.
At the meeting, the heads of the Internet Supervision and Consumption Division of the Guangxi Zhuang Autonomous Region Market Supervision Administration and other relevant departments carried out special administrative guidance based on their respective functions. Representatives of relevant platform companies made exchanges and speeches focusing on the implementation of main responsibilities and strengthening compliance management, saying that they will strictly abide by relevant laws and regulations, strictly control product quality, standardize promotional behaviors, and smooth after-sales channels. (over)
