On October 10, the "Notice of the Ministry of Commerce and other 7 departments on the implementation of the "Five Excellent" actions for quality e-commerce" was released. The details are as follows.
Organize e-commerce platform “quality promotion”
(1) Strengthen the cultivation of quality e-commerce entities. Make good use of platforms such as exhibitions and events, organize e-commerce platforms to focus on improving product and service quality and publicly release commitments and action plans, publish platform quality management reports, actively accept social supervision, and create a "main front" for the development of quality e-commerce. Give full play to the role of the national e-commerce demonstration base in leading, radiating and promoting quality science, carry out quality-oriented demonstration creation, strengthen credit management and classification guidance, and cultivate a number of quality benchmarking platforms that operate with integrity.
(2) Promote the transformation of platform rules to optimize. Urge e-commerce platforms to formulate and revise platform rules in accordance with laws and regulations, and fully implement the requirements for platform rule disclosure and public solicitation of opinions. Guide e-commerce platforms to standardize the enforcement of rules and protect the legitimate rights and interests of merchants and consumers on the platform. Promote e-commerce platforms to continue to optimize product display, recommendation and marketing activity mechanisms, strengthen product quality, service reputation, credit information and other quality orientations, and promote quality products and services to better reach consumers.
(3) Establish a full-link quality control system. Guide e-commerce platforms to establish a chief quality officer system, urge the systematic and systematic construction of quality management systems, and improve the online service quality evaluation system. Deepen the empowerment of government data verification, support the provision of verification and comparison of merchant license information on the platform to e-commerce platforms, and improve the efficiency of platform qualification review and risk prevention and control. Promote e-commerce platforms to use electronic certification services provided by honest service providers to improve service quality and enhance the reliability and convenience of contract signing.
Support all types of merchants to “create excellence in quality”
(4) Improve merchants’ quality operation capabilities. We will carry out in-depth e-commerce activities to benefit people and enterprises, improve the national e-commerce public service network, and organize customized training for small and medium-sized businesses. Utilize the e-commerce national continuing education base for professional and technical personnel, the “Cloud Lecture Hall” and other carriers to develop public welfare quality e-commerce courses. Guide local governments to establish and improve the quality management service system of e-commerce industrial parks, introduce professional and credible quality testing and other services, and conduct targeted training on quality management, standard application, integrity and compliance, brand building and other topics based on the needs of small and medium-sized manufacturing enterprises, cross-border e-commerce, live broadcast e-commerce and other merchants in the park.
(5) Innovate and develop e-commerce consumer brands. Accelerate the construction of consumer brands in the e-commerce field, build brand libraries, incubation libraries and other hierarchical service systems to provide systematic support for brand growth. Deeply implement the "digital commerce to promote agriculture" and the high-quality development of rural e-commerce, and the "Internet +" project of bringing agricultural products out of villages and into cities, promote e-commerce platforms to improve county service facilities, enhance local service capabilities, increase the supply of green, organic, famous, high-quality, new and geographically indicated agricultural products, develop regional public brands of agricultural products, and connect with the agricultural brand quality cultivation plan, so that more good products from the source can be directly connected to consumers. Continue to deepen digitalization to support the "three products" campaign of the consumer goods industry, build a phalanx of China's famous consumer goods, and support qualified consumer goods manufacturing companies to apply for specialized and special new enterprises.
(6) Empower quality merchants to expand their markets. Carry out the "e-commerce + industrial belt" cultivation action, encourage localities to plan and lay out e-commerce product selection centers, and focus on supporting small and medium-sized sellers with core technologies and original designs to connect to e-commerce channels and enhance brand awareness. Give full play to the role of e-commerce platforms and rely on channels such as direct purchase of orders and special areas for high-quality foreign trade products to support foreign trade companies to expand the domestic market and expand consumption of high-quality foreign trade products. Support e-commerce related product research and development and service innovation, promote the deep integration of artificial intelligence and e-commerce, innovate new e-commerce service models such as intelligent agents, and improve user experience. Carry out "industrial e-commerce benefit-enterprise docking" to promote cooperation between a group of industrial enterprises and e-commerce platforms, promote industrial upgrading, and form new economic growth points.
Facilitate consumers to “choose the best by quality”
(7) Construct a matrix of quality consumption activities. We will make every effort to successfully organize online consumption promotion activities such as the "National Online New Year Shopping Festival" and "Double Product Online Shopping Festival", encourage all localities to focus on quality themes and optimize the content design of activities, and create a good market atmosphere of "choose the best and consume with confidence". Focusing on consumption nodes such as "618" and "Double 11", we will coordinate with all parties to strengthen guidance and regulation on e-commerce platforms, and continue to create a safe and secure online consumption environment.
(8) Create a high-quality consumption scenario integrating online and offline. Support e-commerce platforms, brands, and commercial complexes and commercial blocks to cooperate, and use new technologies and new methods such as artificial intelligence to build quality consumption experience centers that integrate display, experience, transactions, and services to enhance consumers' intuitive perception of quality differences. Encourage online brands to open physical stores offline and develop an integrated online and offline operation model. Promote e-commerce platforms, warehousing logistics, post stations and express box (cabinet) service providers to integrate resources, carry out data exchanges, deepen unified warehouse distribution and coordination, accurately connect transportation capacity supply and service demand, and improve logistics performance capabilities and delivery timeliness.
(9) Strengthen consumption guidance and financial services. Give play to the guiding role of consumption-promoting policies and guide the expansion of green, healthy, digital, smart and other high-quality consumption. Encourage industry associations to build a multi-party collaborative consumption guidance and publicity mechanism to help consumers accurately identify high-quality supplies. Financial institutions are encouraged to standardize cooperation with e-commerce platforms to enrich consumer financial products and services, increase financial support for high-quality goods and services, and better meet residents' quality consumption needs.
Guide Silk Road e-commerce to “strive for excellence in quality”
(10) Build a good ecology for e-commerce overseas. Regularly conduct symposiums and surveys on e-commerce going overseas, strengthen guidance on behavioral norms when going overseas, and carry out anti-monopoly compliance guidance for e-commerce going overseas. Promote overseas platforms to establish a "brand + quality" dual review mechanism and product traceability system to build a solid defense line for the quality of export commodities from the source. Compile and publish the best practice cases of "Silk Road e-commerce", and vividly tell the wonderful story of international e-commerce cooperation, co-construction, sharing, inclusiveness and inclusiveness.
(11) Cultivate and promote the “Silk Road Cloud Products” brand. Organize e-commerce platforms and high-quality merchants to actively participate in the "Silk Road E-commerce Benefiting the World" event to promote a series of brands such as African Goods, ASEAN Goods, SCO Cloud Products, and Buy on BRIC. Make better use of the role of cross-border e-commerce retail imports, make good use of online and offline national pavilions, support the first show and first exhibition of high-quality overseas products, innovate the "national pavilion + live broadcast" channel, and cultivate "one country, one hit product".
(12) Promote high-level opening up in the e-commerce field. Deepen the "Silk Road E-commerce" multilateral and bilateral cooperation mechanism and comprehensively expand policy exchanges, industry docking, capacity building and local cooperation. Actively participate in global e-commerce governance, deepen the implementation of achievements such as one order and two declarations, electronic bills of lading, and cross-border identity authentication, and promote the upgrade of cooperation from "goods going overseas" to "rules convergence".
Strengthen normative standards for “long-term care and excellence”
(13) Improve the e-commerce standard system. Carry out e-commerce standards to benefit enterprises, strengthen the construction of quality e-commerce related standard systems, focus on accelerating the development of standards for e-commerce product and service provision and quality assurance, and promote industry standardization and standardized development. Strengthen standards publicity and implementation supervision, promote enterprises to meet standards, and form a virtuous cycle of "standards guidance-quality improvement".
(14) Collaborate to rectify disorderly and irrational competition. Strengthen supervision and law enforcement in the e-commerce field, correct disorderly competition behaviors such as "automatically following prices" and "lowest prices on the entire network" on e-commerce platforms, standardize rules such as platform commissions and merchant ratings, and avoid squeezing the living space of quality merchants. Crack down on illegal and illegal activities such as fraud and fraud. Establish a dialogue and communication mechanism between e-commerce platforms and small and medium-sized merchants to coordinate and resolve operational difficulties and blockages, and promote win-win development for all parties.
(15) Strengthen industry self-discipline. Promote the establishment of a national e-commerce industry organization, strengthen coordination and linkage with consumer association organizations, encourage the full use of complaints and reports, dispute resolution, consumer satisfaction and other data in the e-commerce field, and promote the construction of an industry self-discipline and standard system. Give full play to the bridging role of e-commerce industry organizations at all levels, unite various industrial alliances and professional institutions to formulate and improve industry codes of conduct, issue integrity conventions, build government-enterprise communication, supply and demand docking, and dispute mediation platforms, and lead the industry's quality construction.
(CCTV reporter Wu Hao and Zhang Xin)
