Inner Mongolia launches winter tourism products and will issue 5 million yuan of ice and snow consumption vouchers

China News Service, November 6. On November 6, the 2026-2027 Inner Mongolia Winter Tourism Product Promotion Conference hosted by the Department of Culture and Tourism of the Inner Mongolia Autonomous Region was held in Beijing. Inner Mongolia has launched a series of activities and tourist routes focusing on ice and snow tourism, ice and snow sports, ice and snow culture, ice and snow folk customs, and ice and snow health care, and will issue 5 million yuan of cultural and tourism happy ice and snow consumption coupons to tourists nationwide starting from November 7.

On November 6, the 2026-2027 Inner Mongolia Winter Tourism Products (Beijing) Promotion Conference was held.

Wang Ning, a member of the Party Leadership Group and Deputy Director of the Department of Culture and Tourism of the Inner Mongolia Autonomous Region, introduced that the theme of this winter tourism season is “Happy Ice and Snow Season Traveling to Inner Mongolia with Songs”. On November 7, the launching ceremony of Inner Mongolia's ice and snow tourism will be held in Hulunbergen River City, launching activities such as the folk performances of Lengyi Village and Aolugu Ya characteristic songs and dances; on December 7, the 22nd Inner Mongolia Ice and Snow Naadam will kick off in Yakeshi City, carrying out activities such as cross-country skiing, ice and snow car competitions, snowmobiles, and bonfire parties.

Each league city will combine local resources to launch differentiated winter tourism products, including Hohhot Lantern Festival Temple Fair, Xing'an League Ice-free River Sightseeing and Hot Spring Experience, Tongliao Holingol Ice and Snow Carnival, Chifeng Dali Lake Winter Hunting, Xilin Gol Winter Mongolian Horse Race, Ulanqab Volcano Ice and Snow Tour, Ordos Ice and Snow Naadam, etc. Bayannur and Alxa will also launch special experiences such as folk food, desert ice and snow.

In terms of ski products, ski resorts in Aershan, Zhalantun, Yakeshi and other places will start skiing in early November. Inner Mongolia also combines skiing with surrounding tourism resources, launching themed itineraries such as snowfield sightseeing, ski sports, volcano photography, urban food, and health and wellness folk customs, and provides products such as New Year's Eve tours and border tours.

According to reports, the 5 million yuan cultural tourism happy ice and snow consumption coupons issued this time are suitable for scenic spot tickets, skiing and skating, equipment rental and other consumption scenarios. Tourists can collect them through Union Quick Pass, "i Travel Inner Mongolia" and "Cloud Travel Inner Mongolia" mini-programs, and the Qunar APP. In addition, the Inner Mongolia Cultural and Tourism Card, priced at 299 yuan, is valid for all seasons and does not increase in price during holidays. Card holders can enjoy free first tickets or exclusive discounts at more than 120 scenic spots.

At the promotion meeting, seven cities including Hohhot, Hulunbuir, Xing'an League, Chifeng, Ulanqab, Ordos, and Bayannur introduced winter cultural tourism products respectively. A licensing ceremony for Inner Mongolia's cultural tourism external cooperation units was also held on site to promote Beijing-Tianjin-Hebei and Inner Mongolia to deepen cooperation in terms of mutual transportation of tourists, industry interoperability, and brand co-creation.